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KSD (93.7 FM, "The Bull") is a country music radio station in St. Louis, Missouri. The station is owned by iHeartMedia (formerly Clear Channel Communications until September 2014) and broadcasts with 100 kW of power. Its transmitter is located in Shrewsbury, and operates from studios in St. Louis south of Forest Park.

KSD
93.7 The Bull.jpg
CitySt. Louis, Missouri
Broadcast areaGreater St. Louis
Branding93.7 The Bull
SloganSt. Louis' #1 for New Country
Frequency93.7 MHz FM (also on HD Radio)
93.7-2 FM "Classic Country"
First air date1962 (as KCFM)
FormatCountry
ERP100,000 watts
HAAT313 meters
ClassC1
Facility ID20360
Transmitter coordinates38°36′47″N 90°20′08″W / 38.61295°N 90.33559°W / 38.61295; -90.33559Coordinates: 38°36′47″N 90°20′08″W / 38.61295°N 90.33559°W / 38.61295; -90.33559
Callsign meaningK-"St. Louis Post-Dispatch"
(founder of KSD (AM), now KTRS)
Former callsignsKCFM (1962-1980)
OwneriHeartMedia
(Citicasters Licenses, Inc.)
Sister stationsKATZ, KLLT, KLOU, KATZ-FM, KSLZ, W279AQ
WebcastListen Live
Website93.7 The Bull

HistoryEdit

The station began life in the mid-1960s as easy-listening KCFM. However, in the late 1970s, KCFM went to an adult contemporary format, and their call-letters would eventually be changed to KSD-FM in 1980, and later evolved into an AC/CHR hybrid (also known as Hot AC) format, under the moniker "KS94 FM". Then in August 1987 KSD-FM dropped the Hot AC format to Classic rock as "The New 93.7 KSD-FM"; that format lasted until January 1999, when KSD-FM briefly went back to their Hot AC roots as "Mix 93.7".[1][2] At noon on October 9, 2000, KSD switched to a country music format as "Better Country, 93.7 The Bull", soon after 106.5 WKKX "Kix 106" dropped country to become WSSM "Smooth Jazz 106.5" (The station at 106.5 became 106.5 The Arch in April 2005), as due to a big ownership shakeup in 2000, Bonneville Radio ended up owning both competing country stations, thus opening up a spot for a competitor to longtime country station WIL-FM. The first song on "The Bull" was "The Thunder Rolls" by Garth Brooks.

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