KMXP (96.9 FM, "Mix 96.9") is a commercial hot adult contemporary music radio station in Phoenix, Arizona, owned and operated by iHeartMedia. Its studios are located in Phoenix near Sky Harbor International Airport and its transmitter is in South Mountain Park.
|Broadcast area||Phoenix metropolitan area|
|Slogan||Today's Best Music Mix for Phoenix|
The Pulse of LGBTQ America (HD2)
|Frequency||96.9 MHz (also on HD Radio)|
96.9 HD2: PRIDE Radio
|First air date||1962(as KEPI)|
|Format||Hot adult contemporary|
|HAAT||475 meters (1,558 ft)|
|Callsign meaning||K MiX Phoenix|
|Former callsigns||KEPI (1962–1964)|
(Citicasters Licenses, Inc.)
|Sister stations||KESZ, KFYI, KGME, KNIX-FM, KOY, KYOT, KZZP|
Listen Live (HD2)
96.9 received its license as KEPI in 1962. Owned by Ward James Atkinson and sold within months to Golden Sounds, Inc., KEPI found it hard to stay on the air. In January 1964, it asked for authority to go silent for up to six months; ultimately, in the time needed to sell the station, it took nine months. When 96.9 returned to the air in October 1964, it was KMEO (later with the FM suffix), broadcasting easy listening music programming as "Cameo", which it held through several different owners. In the late 1980s, the format evolved into an adult contemporary music format. In 1991, it became oldies-formatted "Sunny 97" (KPSN), which would spark a whirlwind of format and callsign changes: on November 28, 1994, it became classic hits KCHT (later KHTC) (first as "96.9 K-Hits FM", then as "The New 96.9 Classic Hits"), then rebranded to KGLQ (Eagle 96.9). On September 4, 1998, at 3pm, after stunting that day with the sound of a ticking clock and liners advising listeners to listen at that time and poking fun at competing radio stations, 96.9 adopted its current format, hot adult contemporary, as KMXP “Mix 96.9”. The first song on "Mix" was "New Sensation" by INXS.
Mix 96.9's HD Radio signal is multiplexed. The main signal is a simulcast of Mix 96.9's hot adult contemporary programming. The second channel carries iHeartMedia's PRIDE Radio programming for the LGBTQ community featuring a mix of dance and dance-leaning pop music.