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The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is Christine Moorman (Duke University).

Journal of Marketing  
Discipline Marketing
Language English
Edited by Christine Moorman
Publication details
Publication history
1936-present
Publisher
Frequency Bimonthly
7.338
Standard abbreviations
J. Mark.
Indexing
ISSN 0022-2429 (print)
1547-7185 (web)
LCCN 38024264
OCLC no. 1782320
Links

Contents

HistoryEdit

The American Marketing Journal was established in 1934, published by the American Marketing Society. The editor-in-chief was Frank M. Surface. One year later, the National Association of Teachers of Marketing & Advertising established the National Marketing Review. Both journals resembled each other stgrongly, with many common contributors. Even their editorial boards had several persons in common. consequently, in 1936 both journals merged into the Journal of Marketing. Its first editor was Paul H. Nystrom.[1]

Abstracting and indexingEdit

The journal is abstracted and indexed in Scopus[2] and the Social Sciences Citation Index.[3] According to the Journal Citation Reports, the journal has a 2017 impact factor of 7.338.[4]

ReferencesEdit

  1. ^ Agnew, Hugh (April 1941). "The History of the American Marketing Association". Journal of Marketing. 5 (4): 374–379. 
  2. ^ "Source details: Journal of Marketing". Scopus preview. Elsevier. Retrieved 2018-08-25. 
  3. ^ "Master Journal List". Intellectual Property & Science. Clarivate Analytics. Retrieved 2018-08-25. 
  4. ^ "Journal of Marketing". 2017 Journal Citation Reports. Web of Science (Science OR Social Sciences ed.). Clarivate Analytics. 2018. 

External linksEdit