Journal of Marketing
The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is Christine Moorman (Duke University).
|Edited by||Christine Moorman|
American Marketing Association (United States)
The American Marketing Journal was established in 1934, published by the American Marketing Society. The editor-in-chief was Frank M. Surface. One year later, the National Association of Teachers of Marketing & Advertising established the National Marketing Review. Both journals resembled each other stgrongly, with many common contributors. Even their editorial boards had several persons in common. consequently, in 1936 both journals merged into the Journal of Marketing. Its first editor was Paul H. Nystrom.
Abstracting and indexingEdit
- Agnew, Hugh (April 1941). "The History of the American Marketing Association". Journal of Marketing. 5 (4): 374–379.
- "Source details: Journal of Marketing". Scopus preview. Elsevier. Retrieved 2018-08-25.
- "Master Journal List". Intellectual Property & Science. Clarivate Analytics. Retrieved 2018-08-25.
- "Journal of Marketing". 2017 Journal Citation Reports. Web of Science (Science OR Social Sciences ed.). Clarivate Analytics. 2018.