Open main menu

Wikipedia β

The Journal of Marketing is a bimonthly peer-reviewed academic journal covering the field of marketing. It was established in 1936 and is published by the American Marketing Association. The editor-in-chief is V. Kumar (J. Mack Robinson College of Business). The editor-in-chief-elect is Christine Moorman the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University.

Journal of Marketing  
Discipline Marketing
Language English
Edited by V. Kumar
Publication details
Publication history
Frequency Bimonthly
Standard abbreviations
J. Mark.
ISSN 0022-2429
OCLC no. 1782320

"In 1934, the American Marketing Society established the American Marketing Journal with Frank M. Surface as editor. The following summer the [National Association of Teachers of Marketing & Advertising published] National Marketing Review issued its first number. These two publications were very similar in character and purpose. Their contributors were often the same. Some of the readers belonged to both organizations, and practically all of them had the same interests. Also their editorial boards overlapped. So it was inevitable that the two should be combined into one larger and richer publication. That was accomplished with the July, 1936, issue, which was given a new dress and a new name, The Journal of Marketing, with Dr. [Paul H.] Nystrom as editor."[1]

Abstracting and indexingEdit

The journal is abstracted and indexed in Scopus[2] and the Social Sciences Citation Index.[3] According to the Journal Citation Reports, the journal has a 2013 impact factor of 3.819, ranking it 11th out of 239 journals in the category "Business".[4]


  1. ^ Agnew, Hugh (April 1941). "The History of the American Marketing Association". Journal of Marketing. 5 (4): 374–379. 
  2. ^ "Content overview". Scopus. Elsevier. Retrieved 2015-05-15. 
  3. ^ "Master Journal List". Intellectual Property & Science. Thomson Reuters. Retrieved 2015-05-15. 
  4. ^ "Journals Ranked by Impact: Business". 2013 Journal Citation Reports. Web of Science (Social Sciences ed.). Thomson Reuters. 2014. 

External linksEdit