Jordan Matter is an American YouTuber and photographer. He produces content on the YouTube platform, primarily focusing on photography, dance, and vlogs. He currently has 26 million subscribers.

Jordan Matter
ChildrenSalish Matter, Hudson Matter
Websitewww.jordanmatter.com
YouTube information
Years active2011–present
Subscribers26 million[1]
Total views9.3 billion [1]
Associated actsMaddie Ziegler, Sofie Dossi, JoJo Siwa, Lilliana Ketchman, Elliana Walmsley, Salish Matter, Anna McNulty, Nidal Wonder, etc
100,000 subscribers
1,000,000 subscribers
10,000,000 subscribers

Early life

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Although Matter came from an artistic family, with a grandfather who worked as a photographer and a father who worked as a filmmaker, Matter did not develop an interest in photography until after college.[2]

Career

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YouTube career

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Matter started his YouTube channel, "Jordan Matter," in 2011. He had 1.4 million subscribers in November 2018,[2] which had increased to 13 million by October 2022.[3] As of 2023, his channel has over 17.5 million subscribers and has accumulated more than 6 billion views.[1] His online success has been attributed to his “10-Minute Photo Challenge” series, which he began filming during his photoshoots for his 2018 book, Born to Dance.[2][4]

Jordan Matter has collaborated with several individuals and celebrities within the photography and dance world, including dancers like Maddie Ziegler and Jojo Siwa.[1] He has also collaborated with Nidal Wonder and The Hype House.[5]

Matter has received the Silver Play Button and Gold Play Button and the Diamond Creator Award awards from YouTube for surpassing 100,000, 1 million and 10 million subscribers.[1]

Photography

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Matter first gained attention while working on his dance photography series, "Dancers Among Us", in which he photographed professional dancers striking poses and performing in public locations.[6] He began shooting for the series in 2014, after meeting Jeffrey Smith of the Paul Taylor Dance Company.[7] Matter's photographs were published in 2012 in a book of the same name.[7]

In 2013, following the completion of his Dancers Among Us series, Matter began photographing athletes in public, in a series titled "Athletes Among Us".[8]

Two of Matter's photography books, Dancers Among Us (2012), and Born to Dance (2018), were New York Times' Bestsellers.[3]

An exhibit of his photos, entitled Dancers Among Us: Photographs by Jordan Matter, was exhibited at the Savina Museum of Contemporary Art in Seoul in 2013[7] and the Hudson River Museum in 2015.[9]

Books

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  • Dancers Among Us (2012)[7]
  • Dancers After Dark[4]
  • Born to Dance (2018)[2]

Personal life

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Matter lives in California with his wife, Lauren. They have two children, who are often featured in his videos.[3]

References

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  1. ^ a b c d e "Jordan Matter YouTube Channel About Page". YouTube.
  2. ^ a b c d "New Jordan Matter book shows how kid dancers can make any place their stage". khou.com. 2018-11-09. Retrieved 2023-10-08.
  3. ^ a b c Youshaei, Jon (October 26, 2022). "Defying Age: Meet The 56 Year-Old YouTuber With 13 Million Subscribers". Forbes. Retrieved 2023-10-08.
  4. ^ a b Stewart, Jessica (2018-10-17). "Spontaneous Photoshoots Capture Exceptional Talent of Young Dancers". My Modern Met. Retrieved 2023-10-08.
  5. ^ Raphael, Shannon (2020-02-14). "Jordan Matter Is THE Dance Photographer for TikTok's Biggest Stars". Distractify. Retrieved 2023-10-08.
  6. ^ Murphy, Heather (2011-07-26). "Oh Snap!: When Dancers Become Superheroes". Slate. ISSN 1091-2339. Retrieved 2023-10-08.
  7. ^ a b c d Woo-young, Lee (2013-07-29). "Jordan Matter, dancers combine the sublime with the mundane". The Korea Herald. Retrieved 2023-10-08.
  8. ^ Teicher, Jordan G. (2013-09-25). "The Astounding Among Us". Slate. ISSN 1091-2339. Retrieved 2023-10-08.
  9. ^ Hodara, Susan (2015-11-20). "In Jordan Matter's Photos, Dancers Make All the World Their Stage". The New York Times. ISSN 0362-4331. Retrieved 2023-10-08.
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