Johnny Hornby is the founder of the marketing and PR holdings company The&Partnership.[1] Previously, Hornby was managing director at TBWA, the marketing company which managed Tony Blair's 2001 election campaign.[2]
Johnny Hornby | |
|---|---|
| Nationality | British |
| Citizenship | UK |
| Education | History and Politics |
| Alma mater | University of Edinburgh |
| Occupation(s) | Chairman and founder |
| Organization | The&Partnership (formerly CHI&Partners) |
| Spouse | Claire Hornby |
| Children | 5 |
| Relatives | Nick Hornby (half-brother) |
Early life
editHornby's father Derek Hornby ran the Royal Shakespeare Company and later became chairman of Rank Xerox; his mother was a journalist. Hornby was born in Leamington Spa, but due to his father's work, he attended a state school in the south of France before moving to Connecticut. At the age of 14, Hornby's father sent him to board at Marlborough College in Wiltshire, England. Upon graduation, he studied history and politics at the University of Edinburgh. At 19 years of age, Hornby interned as a runner at the Cogent Elliot agency. Upon graduation, Hornby worked at the Ogilvy & Mather agency before moving to CDP in 1995, where he gained his first senior position.[1]
Career
editThe early 00s
editAfter working at Ogilvy and CDP, Hornby became the managing director of the international advertising agency TBWA. Following a search co-ordinated by Labour backbencher Peter Mandelson TBWA won New Labour’s account and worked on Tony Blair's 2001 general election campaign. Hornby worked on the Labour Party's advertising campaign in the run-up to the 2001 UK general election. Following the campaign, which saw Blair re-elected with 413 seats, Hornby set about founding an agency with TBWA's former chief executive Simon Clemmow under the provisional title, Clemmow Hornby.[3] Hornby offered Mandelson a role at his new agency in the hope that Mandelson's involvement might win other high-profile accounts.[4] Later, after Charles Inge joined the firm, Clemmow, Hornby, and Inge combine their surnames to create the name CHI.[5] Upon leaving TBWA, Hornby struck an agreement, allowing him to take one of TBWA's most valuable accounts, Sir Charles Dunstone, the former chairman of the mobile phone retailer, Carphone Warehouse. Dunstone allowed Hornby to run CHI from a loft above Carphone Warehouse's Marlybone Road shop in Northwest London, effectively enabling Hornby to create an agency with little or no start-up costs and one major client. By 2004 CHI had new offices in Wardour Street, Soho.[6]
The late 00s
editFollowing a string of successful pitches, the agency developed a client base ranging from drinks companies to financial services to radio stations. When Hornby came to sell a 49.9% stake in the company to Sir Martin Sorrell, he did so for £30 million. Following the deal, Hornby embarked on an acquisition spree.[1]
The 2010s
editFollowing his Sorrell deal and subsequent acquisition spree, Hornby added nine agencies to his portfolio and founded The&Partnership as a holdings company for his newly acquired agencies. He adopted a similar model to many law firms, whereby the partners are owners in the business and work together for a single profit and loss statement. By 2013, the company employed 1,400 people internationally, partly aided by Hornby's access to GroupM, the media buying arm of WPP plc, who at the time purchased approximately one-third of all British television advertising.[7] Hornby remains the largest shareholder of the company, with a 22% stake.[1]
Other work
editAfter the former Carillion chairman, Philip Nevill Green stood down from Prince Harry's Sentebale charity in 2018,[8] the anti-HIV non-profit announced Hornby as its new chairman.[9] Hornby remained in that position until his resignation in July 2023.[10]
Personal life
editThe British author Nick Hornby is Hornby's half-brother. He is married to designer of ME+EM, Clare Hornby. The couple lives in Oxfordshire with their two children.[11]
References
edit- ^ a b c d Loizou, Kiki. "How I Made It: Johnny Hornby, founder of the & Partnership". The Times.
- ^ "Johnny Hornby, founder, The&Partnership". The Guardian. 2017-01-31.
- ^ "The rise and fall of New Labour". BBC News. 2010-08-03.
- ^ Maguire, Kevin (2001-06-05). "Mandelson job offer from ad agency". The Guardian. ISSN 0261-3077. Retrieved 2019-12-18.
- ^ "Simon Clemmow, Johnny Hornby, Charles Inge, Founders, CHI". Financial Times. 2004-11-08.
- ^ "Johnny Hornby's working day | The Sunday Times". The Times. December 18, 2019. Archived from the original on December 18, 2019.
- ^ Thompson, Susan. "Hornby pitches for media's neglected middle ground". The Times. ISSN 0140-0460. Retrieved 2019-12-18.
- ^ Kelly, Liam. "When Harry met Hornby". The Times. ISSN 0140-0460. Retrieved 2019-12-18.
- ^ Thomas, Glyn (2018-03-01). "Johnny Hornby appointed Sentebale Chairman". Sentebale. Retrieved 2019-12-18.
- ^ "Key resignation from Prince Harry's charity raises eyebrows". Geo News. 18 July 2023. Retrieved 22 July 2023.
- ^ Baker, Lindsay. "How I make it work: Clare Hornby". The Times. ISSN 0140-0460. Retrieved 2019-12-18.