|Joe & Josephine Bruin|
|University||University of California, Los Angeles|
|Description||Anthropomorphic Brown bear|
Joe Bruin was created for the UCLA sports team in 1924, when students chose to change the name of the team from "Cubs" to "Grizzlies". In 1926 the name was changed again to "Bruins", which had been used alternately with "Bears" for the UC Berkeley team. UCLA used live bears as mascots, which entertained the home crowd at the Los Angeles Memorial Coliseum. The bears were given various names, but "Joe Bruin" endured over time. Costumed student mascots have represented Joe Bruin since the mid-1960s. The design for the costume bear changed again in 1996 from a smiling bruin to the current one.