Jiong (Chinese: 囧; pinyin: jiǒng; Jyutping: gwing2) is a once obscure Chinese character meaning a "patterned window". Since 2008, it has become an internet phenomenon and widely used to express embarrassment and gloom, because of the character's resemblance to a sad facial expression.
The character for jiong is nowadays more widely used on the Internet as an ideographic emoticon representing a range of moods, as it resembles a person's face. It is commonly used to express ideas or feelings such as annoyance, shock, embarrassment, awkwardness, etc.
The use of jiong as an emoticon can be traced to 2005 or earlier; it was referenced on 20 January 2005 in a Chinese-language article on orz. The character is sometimes used in conjunction with orz, OTZ or its other variants to form "囧rz", representing a person on their hands and knees (jiong forming the face, while r and z represent arms and legs respectively) and symbolising despair or failure.
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