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Jill Whalen

Jill Whalen

Jill Whalen was a search engine optimization (SEO) consultant, speaker and writer. Whalen was CEO of High Rankings, and co-founder of Search Engine Marketing New England (SEMNE). She was a regular speaker at Search Engine Strategies Conferences. High Rankings included a top-rated SEO discussion forum.[1]

Whalen has been quoted as an authority by major publications including The Wall Street Journal,[2] and Inc.[3] She has also written search engine optimization articles for business websites including ClickZ[4] and Search Engine Land.[5]



Whalen was a stay-at-home mother with three children when she started an online parenting chat room. When the chat room became so popular that the members, who lived across the nation, wanted a website to house their forums, Whalen "began by examining listings that came up when entering a phrase such as 'parenting chat,' and then made sure those words were incorporated into her page. From there, she learned how to program and began experimenting."[6][7]

Post retirementEdit

On October 30, 2013, Whalen announced her retirement from SEO. [8] She is currently devoting her time to transformation of body, mind and spirit and assisting others with lifestyle and business change. [9]


Whalen grew up in Framingham, Massachusetts and attended UMass Amherst, graduating with a degree in sociology.[6] She lives in Ashland, Massachusetts with her husband and three children.[10]


  1. ^ Wendy Boswell. "The Top Ten Search Engine Optimization Forums on the Web". Retrieved 2007-09-11. 
  2. ^ Mangalindan, Mylene (June 16, 2003). "Playing the Search-Engine Game". The Wall Street Journal. Retrieved 2007-09-11. 
  3. ^ "When Sales Hit a Wall". August 1, 2004. Retrieved 2007-09-11. 
  4. ^ "Writing and Ranking for the Search Engines". March 7, 2001. Retrieved 2007-09-11. 
  5. ^ "Duplicate Content Penalty Myth". March 15, 2007. Retrieved 2007-09-11. 
  6. ^ a b Susan Chaityn Lebovits (September 23, 2007). "Finding keys to the Web". The Boston Globe. 
  7. ^ "Boston SEO Services".  Sunday, 22 October 2017
  8. ^
  9. ^
  10. ^ Whalen, Jill. "The Video Game of Parenting"., accessed October 28, 2011.