Je Joue was founded in 2008, the year in which the first toy, SaSi was released. In April 2009 SaSi was featured under "the cutting edge" section of "Modern Emotion" magazine: "SaSi is a totally unique product inspired by foreplay and it is, in actual fact, the only product on the market that uses movement as well as vibration as a form of clitoral stimulation." SaSi won the 2009 AVN 'O' award for Outstanding Innovation.
2009 saw the adjustable vibrator G-Ki to be released on the market. Clinical sexologist Megan Andelloux described the G-Ki “Variation of vibration, rounded tip, owner control with the degree of pressure delivered, medically sound materials that are hypoallergenic (and waterproof) and yet, still friendly for our planet. Yes the G-Ki is even green.”. An improved G-Ki was released at the start of 2014 with a complete overhaul.
2011 saw Uma as the specific G-spot vibrator followed shortly by FiFi which took on the style of the rabbit vibrator made famous by HBO's Sex and the City Season 1, Episode 9. More recently in 2012 Je Joue introduced Mio the vibrating cock rings designed for specific couples use. An addition to the MiMi family, MiMi Soft was released in 2013, with a softer tip for clientele with different tastes.
2015 saw Je Joue launch a new brand, Ooh by Je Joue. The brand is more affordable and taking a more eco-friendly approach, providing one vibrating motor that you can mix and match into several silicone sleeves to create various styles of vibrators.