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Je Joue Logo 2008 - Present

Je Joue is a London-based luxury sex toy company that produces vibrators, G-spot vibrators, vibrating cock rings and Kegel exercise balls. Je Joue also has offices in Shanghai and San Francisco.

The Je Joue Mimi was voted "the best sex toy" in a 2014 survey by Good Housekeeping Magazine UK.[1][2]


Je Joue was founded in 2008, the year in which the first toy, SaSi was released. In April 2009 SaSi was featured under "the cutting edge" section of "Modern Emotion"[3] magazine: "SaSi is a totally unique product inspired by foreplay and it is, in actual fact, the only product on the market that uses movement as well as vibration as a form of clitoral stimulation."[3] SaSi won the 2009 AVN 'O' award for Outstanding Innovation.[4]

2009 saw the adjustable vibrator G-Ki to be released on the market. Clinical sexologist Megan Andelloux described the G-Ki “Variation of vibration, rounded tip, owner control with the degree of pressure delivered, medically sound materials that are hypoallergenic (and waterproof) and yet, still friendly for our planet. Yes the G-Ki is even green.”.[5] An improved G-Ki was released at the start of 2014 with a complete overhaul.

2010 launched Ami, the Je Joue version of Kegel exercise balls. This year MiMi was also released as an external vibrator.

2011 saw Uma as the specific G-spot vibrator followed shortly by FiFi which took on the style of the rabbit vibrator made famous by HBO's Sex and the City Season 1, Episode 9.[6] More recently in 2012 Je Joue introduced Mio the vibrating cock rings designed for specific couples use.[7] An addition to the MiMi family, MiMi Soft was released in 2013, with a softer tip for clientele with different tastes.

2015 saw Je Joue launch a new brand, Ooh by Je Joue. The brand is more affordable and taking a more eco-friendly approach, providing one vibrating motor that you can mix and match into several silicone sleeves to create various styles of vibrators.[8]