Jaffa Crvenka is a Serbian food company specialized in confectionery products and headquartered in Crvenka, Serbia. Its best-known product is Jaffa Cakes, based on the original McVitie's cakes and sharing the same name.

Jaffa Crvenka
Native name
Јафа Црвенка
Jafa Crvenka
Company typed.o.o.
IndustryConfectionery production
Founded31 December 1989; 34 years ago (1989-12-31) (Current form)
1975; 49 years ago (1975) (Founded)
Key people
Bojan Knežević (Director)
RevenueIncrease 46.26 million (2018)[1]
Decrease €4.46 million (2018)[1]
Total assetsDecrease €43.58 million (2018)[2]
Total equityIncrease €25.30 million (2018)[2]
Number of employees
713 (2018)
ParentKappa Star Limited (100%)



Jaffa was established in 1975, upon the initiative of several entrepreneurs from the area of Crvenka.[3] The following year, in 1976, production of Jaffa Cakes biscuits commenced,[4] having acquired the license from McVitie's.[5] In 1978, "Jaffa" biscuits as brand were legally protected in SFR Yugoslavia.[6] Later, in 1981, a new product named Munchmallow was introduced, which consists of an egg white cream filling on a thin biscuit, covered in a chocolate layer.

From 2004 onward, Jaffa began expanding its assortment of products, starting with the O'cake wholegrain biscuits, introducing new flavors of Jaffa Cakes and Munchmallow and, later in 2006, introducing Domaći keks ("Homemade biscuits") teacakes. In 2007, Jaffa introduced its own versions of the Petit Beurre and Polo biscuits. In 2008, Jaffa entered the salty snacks market with the introduction of the Tak brand, consisting of crunchy salty crackers, and the same year they introduced their own brand of Neapolitan wafers – Napolitanka. As of 2013, annual production of the company is 12,000 tonnes of confectionery products.[3]

In 2017, Jaffa acquired the confectionery company Banini Kikinda for €15 million,[7] after Banini had been ordered to sell its factory in Kikinda as to repay its debt to creditors.[8]

See also



  1. ^ a b "БИЛАНС УСПЕХА (2018) - Jaffa Crvenka a.d." apr.gov.rs (in Serbian). Retrieved 13 September 2019.
  2. ^ a b "БИЛАНС СТАЊА (2018) - Jaffa Crvenka a.d." apr.gov.rs (in Serbian). Retrieved 13 September 2019.
  3. ^ a b Pašić, Danijela (23 October 2013). "MONDO: Kako se pravi Jaffa keks". mondo.rs (in Serbian). Retrieved 17 March 2019.
  4. ^ "Jaffa time machine". jaffa.rs. Jaffa Crvenka. Retrieved 28 October 2022.
  5. ^ Garčević, Srdjan (31 October 2020). "Treats and Tricks: A Brief History of Serbia's Favourite Sweets". The Nutshell Times. Retrieved 12 February 2022.
  6. ^ Nišavić, Danijela (23 May 2018). "NAJSTARIJI Ovaj brend zaštićen je u Srbiji skoro 100 GODINA, a nikada za njega niste čuli". blic.rs (in Serbian). Retrieved 17 March 2019.
  7. ^ "Serbia's Jaffa buys insolvent confectionery group Banini for 15 mln euro - report". seenews.com. SeeNews. Retrieved 16 September 2016.
  8. ^ "Serbian court orders sale of confectionery group Banini's factory in Kikinda". seenews.com. SeeNews. Retrieved 16 September 2016.