J Brand is an American denim clothing company founded in 2005 in Los Angeles, California.[1]

J Brand
FounderJeff Rudes
HeadquartersLos Angeles, California
ProductsWomen's and Men's Denim, Ready-To-Wear
Number of employees
ParentFast Retailing


J Brand was co-founded by Jeff Rudes in 2004.[2][3] In 2005, J Brand officially launched at the Ron Herman Melrose Denim Bar in Los Angeles, California.[4]

Women's Premium DenimEdit

At its inception, the company only offered women's denim.[5] Their 811 Skinny style was popular.[6] Their most famous skinny is the Houlihan Cargo Pant, named for the M*A*S*H character Hot Lips Houlihan and originally perceived as a novelty item.[7] Frank Doroff, vice chairman of Bloomingdales department stores said it was their "best selling pant", selling thousands.[7] J Brand sold more than 300,000 pairs.[8]


J Brand has worked with fashion designers such as Christopher Kane, Simone Rocha, Henry Duarte, Erdem, Meadham Kirchhoff, Peter Pilotto, Richard Nicoll, and Proenza Schouler.[9][10]

They have worked with creative director Karl Templar and photographer Craig McDean for their Fall 2012, Spring 2013, and Fall 2013 ad campaigns.[11]

Acquisition by Fast RetailingEdit

In late 2012, Fast Retailing announced they had bought 80% of J Brand for $290 million.[12]


  1. ^ "J Brand". jbrandjeans.com.
  2. ^ "Jeff Rudes (FABB conference speaker profile)". Retrieved 3 October 2013.
  3. ^ Imran, Amed (December 2010). "CEO talk | Jeff Rudes". Business of Fashion. Retrieved 4 November 2013.
  4. ^ Sanders, Lorraine (September 16, 2009). "Where the Skinny Jean Was Born (And How to Meet Her Maker)". 7x7 SF. Archived from the original on 5 October 2013. Retrieved 2 October 2013.
  5. ^ Hume, Marione. "J Brand Genie". www.afr.com.
  6. ^ "Blue Plate Specials: Jeans Mutations". www.wwd.com. WWD. 2005-03-31. Retrieved 11 November 2013.
  7. ^ a b Horyn, Cathy (May 12, 2010). "Houlihan, Reporting for Duty". New York Times. Retrieved 4 November 2013.
  8. ^ Hume, Marion (2013-03-21). "J Brand Genie". afr.com. Retrieved 8 November 2013.
  9. ^ "Brand Power". Vogue. Retrieved 8 November 2013.
  10. ^ Phelan, Hayley. "Proenza Schouler and J Brand Make Denim To Die For!". Teen Vogue. Retrieved 8 November 2013.
  11. ^ "J Brand Ad Campaigns". Vogue. Retrieved 11 November 2013.
  12. ^ Inagaki, Kana. "Fast Retailing to buy 80% stake in J Brand". Market Watch. Retrieved 8 November 2013.