Itoya (Japanese: 伊東屋; stylized as ITO-YA)is a Japanese stationery brand founded in 1904 (Meiji 37) in Ginza, Tokyo.[1] Its American subsidiary, ITOYA of America, Ltd., was established in 1976.[2] Its original location was destroyed in the 1923 Great Kantō earthquake. The Itoya subsidiary brand topdrawer has retail stores in Japan and the US.[3]