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Invis

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Invis Multimedia, formerly India Vision International, an ICT consultant and solution provider[buzzword] and also the first Apple computer based video production studio of India, was set up in 1995. They started commercial production in March 1996.

Invis Multimedia
Company typePrivate
IndustryMultimedia entertainment
GenreAnime
Founded1995
Headquarters
Kerala, India
Key people
N.R.S. Babu (Chairman)
M.R. Hari (Managing Director)
M.R. Ajith (Executive Director)
Adv.N.S. Lal (Director)
ServicesIT consultant
Number of employees
60
Websiteinvismultimedia.com

History edit

 
E. K. Nayanar Chief Minister of Kerala launching the project Kerala: The Green Symphony in 1996

In 1996 November, E. K. Nayanar, Chief Minister of Kerala, launched the CD-ROM project of Invis Multimedia.[1] The history of digital media in Kerala starts with the launching of the project Kerala: The Green Symphony in November 1996. The CD- ROM, Kerala: The Green Symphony was the first cross platform (Windows/Macintosh) CD-ROM developed in India.[1] The final product was released on 18 June 1998. Subsequently, the Department of Tourism, Government of Kerala agreed to sponsor the title Kerala: The Green Symphony and it was released as a multimedia title,[2] produced in association with Kerala Tourism.[3] The CD-ROM was later translated into Hindi, German, French and Japanese languages.

 
Invis-Directors N.S. Lal , N R S Babu , M.R.Hari , M R Ajith

In 1998, Invis Multimedia was appointed as the ICT Solution Provider of Kerala Tourism. They developed the portal www.keralatourism.org for the Department of Tourism, Government of Kerala.[4]

In 2000, Invis Multimedia envisaged a plan to geotag all the major institutions and destinations of Kerala on a map to be developed with geographical information system.[5] This was four years before the birth of Google Earth.[6] The project had to be aborted due to delays in getting clearance for using satellite images and, with the introduction of Google Earth, all the services envisaged in the proposed plan became freely available. However, Invis developed a GIS map for Kerala Tourism in 2003, proving that they were years ahead of their time.

In 2001, Invis launched a CD- ROM on Ayurveda, the ancient health science of India.[7] The CD was launched by Atal Bihari Vajpayee, the Prime Minister of India.[8] It was translated into French and German languages. The title won a number of prestigious national and international awards.[9]

In 2002, Invis Multimedia became a member of UNESCO’s Global Alliance for Cultural Diversity.[10] In 2003, it started publishing music CD titles. In the same year, Invis brought out a VCD on Panchakarma: Ayurveda’s Mantra for Rejuvenation.[11] This was brought out in 9 languages. Development and publication of a series of coffee table books also started in this year, the first of the set being Panchakarma: Ayurveda’s Mantra for Rejuvenation. Another book on Kerala was released after a few years.

Invis Multimedia started recording classical dance and theatre performances by masters for sharing and archiving the works of masters in 2003. A DVD series with English subtitles on the classical art forms of Kerala titled Know Your Heritage was also released.[12][13] In 2004 Invis introduced another DVD series on classical artforms of India. The package titled Symphony Celestial[14] with 12 DVDs contained ten dance or theatre forms of India.[15][16][17][18] Soon after, Invis Multimedia introduced a greetings CD titled Spirit of Christmas.

Invis started taking up mobile site development and mobile content development in 2006. Subsequently, they started developing mobile applications.[19][20][21]

Rhapsodies from God's Own Country, a pack of eight DVDs on Kerala, was brought out in 2007.[22] This series got National Award for the Best Film from the Ministry of Tourism.[23] Invis brought out several DVDs and music CD titles there after. Even though Invis envisaged the idea of a video portal on India and registered the domain Indiavideo.org. in 2004, the portal became operational only in 2007.[24]

Invis introduced the concept of online video greetings in September 2007 through its website Keralavideos.com. This was the first instance of using online video clips to convey festival greetings.[25][26] Soon after this site was merged with Indiavideo.org.[27] In November 2007, Invis Multimedia launched the website Indiavideo.org, an online video encyclopedia of India in association with UNESCO New Delhi office.[28][29] Another project implemented in association with UNESCO New Delhi office was a twin volume DVD on the traditional magic of India, titled Enchanting Illusions.[30]

In 2009, Invis Multimedia started a partnership with YouTube to open a brand channel.[31] The channel currently contains nearly 10,000 video clips from India, and gets more than 60,000 video views per day. The channel has 86,000 subscribers.[32]

100 years of Bollywood was a video series produced by Invis Multimedia on the eve of 100 years of Indian cinema. This series presented many early films and film personalities.

In 2013, Invis brought out four major e-books in association with Kerala Tourism.[33][34][35]

From 2013 to 2015, Invis Multimedia organized large campaigns for pushing traffic to the websites of its clients like Kerala Tourism[36][37] and Grand Kerala Shopping Festival.[38] Invis Multimedia supported an initiative of Kerala Tourism to do live webcasts of major festivals of Kerala happening in remote villages and major cultural festivals. Three large events were organized under this program: the HD quality, multiple days live webcasts of Arattupuzha Pooram, Theyyam festival and Nishagandhi Dance and Music Festival.[39]

In 2014, Invis brought out its first Blu-ray. This disc titled Ayurveda and Yoga: The veda of health was made for Kerala Tourism.

Invis has been running branded video channels on YouTube since 2007. In 2016, Invis started various online educational channels on YouTube.[40]

Invis Multimedia has been working as the ICT solution[buzzword] provider of Kerala tourism since 1998, winning seven successive bids. Recently, Department of Cultural Affairs, Government of Kerala has selected Invis Multimedia as its ICT solution[buzzword] provider. In 2016, Invis started offering BLE (Bluetooth Low Energy Solutions) for making museums barrier free and sharing digital content with visitors. In 2017, Invis started offering virtual travel guides for travellers visiting Kerala.[41]

 
Afforestation at Kanakakunnu
 
Prof. Akira Miyawaki, Mr Kiyokazu Kasayama, M R Hari, Prof Kouto Nakamura, Prof Kazue Fujiwara

CSR edit

 
Miyawaki forest – 9 months after planting

In 2016, Hari zeroed in on the method of afforestation developed by Prof. Akira Miyawaki.[42] The first Miyawaki model urban forest in Kerala was created as an Invis initiative at Puliyarakonam, Thiruvananthapuram on 31 January 2018.[43] Subsequently, the first Miyawaki forest in a public place in Kerala was created at Kanakakunnu under the auspices of the Department of Tourism, Government of Kerala, on 2 January 2019. This was a joint effort of M/s Nature's Green Guardian Foundation, Invis Multimedia Pvt. Ltd and Culture Shoppe Pvt. Ltd.[44]

The success of the Miyawaki model of afforestation has inspired the Invis group to use Prof. Miyawaki's model widely in the fight against climate change. More than 15 micro forests have been created so far in 2019 alone. M/s Culture Shoppe, the sister concern of Invis Multimedia, is now actively engaged in setting up nurseries of forest plants in different parts of the state to popularize and adopt Prof. Miyawaki's model on a massive scale.[45]

References edit

  1. ^ a b "Watch out Kerala more comprehensively on interactive CD-ROM". India Today. Retrieved 24 January 2016.
  2. ^ "Rajeev Srinivasan on Kerala – India's future California, or God's own country". Rediff.com. Retrieved 24 January 2016.
  3. ^ "Kerala VC Fund okays Invis project". Business Line. Retrieved 24 January 2016.
  4. ^ "Kerala Tourism bags award". The Hindu. 26 March 2015. Retrieved 24 January 2016.
  5. ^ "കൊച്ചിയുടെ ഇ- മാപ് വരുന്നു". OneIndia.com. Retrieved 23 February 2016.
  6. ^ "Kerala Tourism wins national award for website content". Newswala.com. Retrieved 24 January 2016.[permanent dead link]
  7. ^ "CD on ayurveda to hit market soon". Business Line. Retrieved 24 January 2016.
  8. ^ "Mr.A.B. Vajpayee". Kerala Tourism. Retrieved 24 January 2016.
  9. ^ "Kerala Woos Domestic Market with Ayurveda". Mail Today. Archived from the original on 15 October 2018. Retrieved 24 January 2016.
  10. ^ "Invis Multimedia made Unesco alliance partner". Business Line. Retrieved 24 January 2016.
  11. ^ "Zooming in on ayurveda and panchakarma". The Hindu. 3 May 2006. Retrieved 23 February 2016.
  12. ^ "Know Your Heritage (review)". Johns Hopkins University. Retrieved 23 February 2016.
  13. ^ "Virtual tours". The Hindu. 24 February 2003. Archived from the original on 15 October 2018. Retrieved 24 January 2016.
  14. ^ "Rhythms of culture". The Hindu Businessline. Retrieved 23 February 2016.
  15. ^ "The Hindu Business Line : Invis to launch Symphony Celestial in September". Business Line. Retrieved 24 January 2016.
  16. ^ "Celestial symphony". The Hindu. 16 August 2004. Archived from the original on 15 October 2018. Retrieved 24 January 2016.
  17. ^ "Invis to launch Symphony Celestial". Sify. Archived from the original on 27 October 2017. Retrieved 23 February 2016.
  18. ^ "Visual delight". The Hindu. 30 July 2004. Archived from the original on 21 November 2004. Retrieved 23 February 2016.
  19. ^ Kurian, Vinson (2 September 2015). "Kerala to launch app for food safety law". The Hindu Business Line. Retrieved 24 January 2016.
  20. ^ "Kerala Tourism launches QR code-aided tourism search". The Hindu. 20 February 2015. Retrieved 24 January 2016.
  21. ^ "New Mobile App to take Tourists on Virtual Tour of Heritage Sites". The New Indian Express. Archived from the original on 19 November 2015. Retrieved 24 January 2016.
  22. ^ "Kerala tourism's new theme song goes viral". The Times of India. 14 December 2015. Retrieved 24 January 2016.
  23. ^ "Kerala Tops 2013–14 National Tourism Awards with 10 Honours". OrissaDiary.com. Archived from the original on 8 October 2015. Retrieved 24 January 2016.
  24. ^ "Kerala tourism launches global art contest". The Times of India. 8 January 2014. Retrieved 24 January 2016.
  25. ^ "Exclusive Eid-ul Fitr Video Greetings". OneIndia.com. Retrieved 23 February 2016.
  26. ^ "Onam Video Greetings on Keralavideos.com". Oneindia. Retrieved 23 February 2016.
  27. ^ "Cyber routes to a happy Onam". The Hindu. 25 August 2007. Retrieved 23 February 2016.
  28. ^ "UNESCO to offer video encyclopaedia on India". The Hindu. 26 November 2007. Retrieved 24 January 2016.
  29. ^ "UNESCO to launch video encyclopedia of India on the web". The Economic Times. Retrieved 24 January 2016.
  30. ^ "Power of creativity for sustainable development" (PDF). Unesco.org. Retrieved 23 February 2016.
  31. ^ "THE YOUTUBE EFFECT". Telegraphindia.com. Archived from the original on 11 January 2012. Retrieved 24 January 2016.
  32. ^ "indiavideodotorg". YouTube. Retrieved 24 January 2016.
  33. ^ "Tourism Minister launches e-books on Ayurveda, Newsbytes". KeralaTourism.org. Retrieved 24 January 2016.
  34. ^ "Kerala launches e-book on ayurveda". The Economictimes.com. Retrieved 24 January 2016.
  35. ^ "Kerala Tourism launches e-Books on Ayurveda". Kerala IT News. Retrieved 24 January 2016.
  36. ^ "Films well received on social media". The Hindu. 21 January 2016. Retrieved 24 January 2016.
  37. ^ "Video way with Christmas greetings!". Deccan Chronicle. Retrieved 24 January 2016.
  38. ^ "GKSF Season 6 Delivers". Yentha.com. Retrieved 24 January 2016.
  39. ^ Bureau, Our (19 January 2014). "'Nishagandhi Fest' on the Web". The Hindu Business Line. Retrieved 24 January 2016.
  40. ^ S, Unnikrishnan. "Dough not 'duh' anymore". The New Indian Express. Archived from the original on 29 September 2017. Retrieved 29 September 2017.
  41. ^ Joseph, Salim (17 November 2016). "Now, 360° videos to promote tourism". The Times of India. Retrieved 29 September 2017.
  42. ^ Kurian, Vinson (29 August 2019). "Kerala techie goes the Miyawaki way to grow micro forests". Business Line.
  43. ^ Joseph, Salim (19 November 2018). "biodiversity: Thiruvananthapuram to have state's first Miyawaki model urban forest". The Times of India.
  44. ^ "Capital set to get its 1st Miyawaki forest". The Times of India. 4 January 2019.
  45. ^ Joseph, Salim (20 August 2019). "State needs micro forests: Miyawak". The Times of India.

External links edit

 
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