Insurge Pictures was an American production company that was the specialty label belonging to the American film studio Paramount Pictures. It focused on micro-budget films.

Insurge Pictures
Company typeLabel
IndustryMotion pictures
FoundedJuly 8, 2010; 14 years ago (2010-07-08)
DefunctAugust 1, 2015; 8 years ago (2015-08-01)
FateAbsorbed into its parent studio
SuccessorParamount Pictures
Area served
OwnerParamount Global
ParentParamount Pictures



In March 2010, it was announced that Paramount Pictures would launch a new division named Insurge Pictures, which would produce micro-budget films based on Paramount's success with the micro-budget Paranormal Activity. The first film produced by Paramount Insurge was Never Say Never (2011), a documentary film featuring Justin Bieber. Prior to the release of the film, Insurge released "Grease: The Sing-A-Long," which had a limited release.[1]

In 2011, it was announced that Insurge wrapped an at the time untitled project about a destination wedding. The film, which was released on May 22, 2015, was eventually titled Drunk Wedding and was shelved for years prior to the release.[2][3] In January 2011, it was announced Insurge was releasing The Devil Inside.[4]

In 2012, Insurge released The Loved Ones, and Katy Perry: Part of Me. Insurge also produced a mockumentary reality series, Burning Love, which was re-adapted in 2013 into a regular series for E!.[5] In 2015, it was announced that Insurge would be releasing Area 51 and Drunk Wedding on May 15, and May 22, 2015, in a limited release exclusively at Drafthouse Theaters and through video on demand providers. Both projects were shelved prior to their releases.[3]

In May 2015, President Amy Powell was stripped of responsibility for the division, with Insurge being transferred as a label within Paramount and its staff absorbed into its feature film team, reporting to recently appointed Paramount Motion Pictures Group President Marc Evans.[6]


Release Date Title Co-produced with Distributor Budget Box-office Gross
July 8, 2010 Grease Sing-A-Long RSO Records Paramount Pictures $6 million $395 million
February 11, 2011 Justin Bieber: Never Say Never MTV Films, Scooter Braun Films, L.A. Reid Media, AEG Live, and Island Def Jam Music Group $13 million $99 million
January 6, 2012 The Devil Inside Prototype $1 million $101.8 million
June 1, 2012 The Loved Ones Omnilab Media, Ambience Entertainment, and Film Victoria $4 million $254,170
July 5, 2012 Katy Perry: Part of Me MTV Films, Imagine Entertainment, AEG Live, EMI Music, Perry Productions, Pulse Films, Magical Elves Productions, and Splinter Films $13 million $32.7 million
January 30, 2015 Project Almanac MTV Films and Platinum Dunes $12 million $33.2 million
May 15, 2015 Area 51 Aramid Entertainment Fund, Blumhouse Productions, IM Global, Incentive Filmed Entertainment, and Room 101 $5 million $7,556
May 22, 2015 Drunk Wedding Weston Pictures $600,000 $3,301
July 31, 2015 Staten Island Summer Michaels-Goldwyn N/A
September 9, 2016 Brother Nature Broadway Video Samuel Goldwyn Films N/A


  1. ^ Pamela McClintock. "Paramount's Insurge refines its gameplan". Variety.
  2. ^ Jeff Sneider. "Paramount Insurge wraps untitled project". Variety.
  3. ^ a b David Bloom. "Alamo Drafthouse Gets 'Area 51,' 'Drunk Wedding'; Ricki Lake-Backed Docu Goes To Bond/360 – Film Roundup - Deadline". Deadline.
  4. ^ The Devil Inside- Official Trailer. YouTube. 28 October 2011.
  5. ^ "'Burning Love' Renewed by E! for Two More Seasons - Ratings -". TVbytheNumbers. Archived from the original on 2013-08-01.
  6. ^ Sneider, Jeff (March 23, 2015). "Paramount to Absorb Insurge Label; Amy Powell Stripped Of Film Duties". The Wrap. Retrieved June 4, 2015.