ITNO, or In the Name Of, was a British record label owned by Sony Music Entertainment and founded by singer Lily Allen, which existed from 2011 to 2014.
| In the Name Of | |
|---|---|
| Parent company | Sony Music Entertainment |
| Founded | 2011 |
| Founder | Lily Allen |
| Defunct | 2014 |
| Status | Closed |
Background edit
Allen started work on the label in 2009, when she announced that she would take a break from recording her own music, and that she wanted to set up her own label as she was disillusioned with the music industry. She said: "I'm setting up a record label at the moment, getting involved in lots of different things. I think things need to change in the music industry and we need to rethink a lot of stuff."[1]
The label, titled In the Name Of, was launched in 2011. It was financially backed by Sony Music, which gave Allen a £100,000 annual salary to hire staff and set up an office.[2] The label's first act signed was New York noise pop duo Cults.
The label closed in 2014, concurrently with Allen's return to performing music.[3]
Former artists edit
References edit
- ^ "Lily Allen - Lily Allen's Record Company Now Backed By Sony". Contactmusic.com. 20 January 2011. Retrieved 5 June 2011.
- ^ Sean Michaels (21 January 2011). "Lily Allen launches own record label". The Guardian. Retrieved 5 June 2011.
- ^ Smirke, Richard (21 November 2014). "Lily Allen's ITNO Record Label Has Shut Down". Billboard.
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