Ijeoma Ndukwe-Egwuronu (born 12 May 1982) is a Nigerian entrepreneur popularly known as Nwanyi Akamụ or Iyaologi in reference to her food processing business, Bubez Foods.[1]
Ijeoma Ndukwe-Egwuronu | |
|---|---|
| Born | 12 May 1982 |
| Nationality | Nigerian |
| Education | University of Calabar, International School of Communication (ISOC) London, Lagos Business School |
| Occupation | Entrepreneur |
| Website | bubezfoods |
Early life and education edit
This section of a biography of a living person needs additional citations for verification. (April 2022) |
Ndukwe-Egwuronu who grew up in Owerri, Imo State, is the first child in a family of six and started her early education in Assumpta Primary School, Owerri before moving on for high school at the Owerri Girls Secondary School. Subsequently, she went to the University of Calabar where she obtained a bachelor's degree in Human Physiology.[2][unreliable source?] She is married and have 3 children.[3][unreliable source?]
Career edit
Ndukwe-Egwuronu founded Bubez Plaiz, a boutique retail store in 2004 and ran the business for 8 years before folding up in 2012 as a result of business bad debts.[2] According to an interview she gave to The Guardian, Ndukwe-Egwuronu "went to God in prayer seeking an answer" to her problems and that was how Bubez Foods, a food processing business that utilized corn as a major raw material, was birthed.[1] She has since experimented with several variants of her signature product, pap and currently has over 7 variants of the Bubez Pap Mixed Grains Paste.[4] Ndukwe-Egwuronu is passionate about women empowerment.[5] and in an interview with Vanguard, she stated that "women who deliver their jobs excellently should be given the opportunity to take their rightful positions in their chosen fields of endeavour".[6] INdukwe-Egwuronuhas maintained that storage of raw products and finished goods remain one of the most challenging issue in Nigeria's Agriculture Value Chain.[7]
References edit
- ^ a b Ndukwe-Egwuronu, Ijeoma (16 July 2016). "Ijeoma Ndukwe-Egwuronu". The Guardian (Interview). Interviewed by Leading Ladies Africa. Retrieved 5 May 2017.
- ^ a b Ndukwe-Egwuronu, Ijeoma. "I ran a high end boutique for 8 years before I ventured into selling akamu (pap) - Mrs. Ijeoma Ndukwe-Egwuronu. CEO, Bubez Foods" (Interview). Interviewed by Peace Itimi. Retrieved 5 May 2017.
{{cite interview}}: Unknown parameter|agency=ignored (help) - ^ Ndukwe-Egwuronu, Ijeoma (22 June 2016). "Ijeoma Ndukwe-Egwuronu : The Pap Guru" (Interview). Interviewed by Chioma.
- ^ Ndukwe-Egwuronu, Ijeoma (5 May 2017). "Face your fears and do it anyway – Ijeoma". Business Day. Interviewed by Kemi Ajumobi. Retrieved 10 April 2022.
- ^ Eleanya, Frank (2 August 2017). "Experts urge women entrepreneurs on technology adoption, focus". Retrieved 10 April 2022.
- ^ Ndukwe-Egwuronu, Ijeoma (24 December 2016). "'Let's develop our traditional foods with research, modern technology'". Vanguard. Interviewed by Moses Nosike. Retrieved 5 May 2017.
- ^ Ndukwe-Egwuronu, Ijeoma (9 December 2016). "Bubez Foods boss on Nigeria's agriculture value chain challenges" (video). CNBC Africa. Interviewed by CNBC. Retrieved 5 May 2017.