Ie no Hikari

Ie no Hikari (meaning Light in Home in English) is a monthly Japanese family magazine published in Tokyo, Japan. It is one of the oldest and best-selling magazines in the country. In addition, it is one of two most popular magazines in Japan during the mid-twentieth century, the other one being Kingu magazine.[1] Both are the first Japanese million-seller magazines.[2]

Ie no Hikari
CategoriesFamily magazine
FrequencyMonthly
PublisherIe no Hikari Association
Total circulation
(Oct. 2014 - Sept. 2015)
569,359
Year founded1925
CountryJapan
Based inTokyo
LanguageJapanese
OCLC649014893

History and profileEdit

Ie no Hikari was established in 1925.[3][4] Shimura Gentarō and Arimoto Hideo, leaders of the Industrial Cooperative, were instrumental in the foundation of the magazine.[1] At the initial period the magazine was controlled by the ministry of agriculture and forestry,[4] and was published by the Industrial Cooperative.[2] The magazine targets rural readers.[5] However, it has another version for urban readers.[6] It supports for agrarianism and features articles on home economics, children's stories and news.[4] During the 1930s it covered articles on Manchuria Crisis in parallel to the official views of the government.[4] In 1933 the magazine serialized a novel by Toyohiko Kagawa, Chichi to Mitsu no Nagaruru Sato (meaning A village where milk and honey flow in English).[7] It was about the implementation of cooperative insurance.[7]

The magazine is part of and published by Ie-No-Hikari Association, founded in 1944 as part of Central Industrial Union, which was later renamed as Central Union of Agricultural Cooperatives.[3] The magazine has its headquarters in Tokyo.[8][9]

CirculationEdit

During the last half of 1931 the circulation of Ie no Hikari was 150,000 copies which reached more than 500,000 copies by December 1933.[4] In 1935 the magazine was read by a million people in the country.[4] It managed to keep this rate until 1944.[4]

In 1994 the circulation of Ie no Hikari was 983,736 copies.[10]

Ie no Hikari had a circulation of 586,572 copies in 2010 and of 582,983 copies in 2011.[11] In 2012 it was the sole Japanese magazine enjoyed circulation of half a million copies.[12] It was the sixth best-selling magazine in Japan between October 2014 and September 2015 with a circulation of 569,359 copies.[13]

LegacyEdit

In 2019 Amy Bliss Marshall published a book named Magazines and the Making of Mass Culture in Japan in which she analysed Kingu and Ie no Hikari to demonstrate the birth of mass culture in Japan.[14] The author argues that these two magazines were instrumental in the establishment of mass culture and in the socialization in Japan.[14]

ReferencesEdit

  1. ^ a b "Mass Culture in Interwar Japan". Dissertation Reviews. 11 February 2013. Retrieved 24 April 2016. CS1 maint: discouraged parameter (link)
  2. ^ a b Amy Bliss Marshall (October 2013). "Devouring Japan: Proposal" (PDF). University of Texas. Retrieved 24 April 2016. CS1 maint: discouraged parameter (link)
  3. ^ a b "Ie-No-Hikari Association". International Co-operative Alliance. Retrieved 24 April 2016. CS1 maint: discouraged parameter (link)
  4. ^ a b c d e f g Sandra Wilson (27 August 2003). The Manchurian Crisis and Japanese Society, 1931-33. Routledge. p. 140. ISBN 978-1-134-53204-9.
  5. ^ Sharalyn Orbaugh (1 December 2006). Japanese Fiction of the Allied Occupation: Vision, Embodiment, Identity. BRILL. p. 237. ISBN 978-90-474-1166-6.
  6. ^ Miriam Rom Silverberg (2007). Erotic Grotesque (PDF). University of California Press, Ltd.
  7. ^ a b "Cooperative Insurance Business in Japan" (PDF). Japan Cooperative Insurance Association Incorporated. Retrieved 24 April 2016. CS1 maint: discouraged parameter (link)
  8. ^ "Publications". Books from Japan. Retrieved 24 April 2016. CS1 maint: discouraged parameter (link)
  9. ^ Europa World Year. Taylor & Francis. 2004. p. 2357. ISBN 978-1-85743-254-1.
  10. ^ "Top paid-circulation consumer magazines". Ad Age. 17 April 1995. Retrieved 2 June 2016. CS1 maint: discouraged parameter (link)
  11. ^ "Top 20 Magazines by ABC Circulation" (PDF). Nikkei. Archived from the original (PDF) on 22 January 2017. Retrieved 24 April 2016. CS1 maint: discouraged parameter (link)
  12. ^ Mark Schreiber (13 January 2013). "Magazines struggle to maintain relevance". Japan Times. Retrieved 15 September 2016. CS1 maint: discouraged parameter (link)
  13. ^ "10 Most Printed Magazines in Japan, 2015". Hatena Blog. 22 February 2016. Retrieved 24 April 2016. CS1 maint: discouraged parameter (link)
  14. ^ a b "Magazines and the Making of Mass Culture in Japan". University of Toronto Library. Retrieved 26 July 2020. CS1 maint: discouraged parameter (link)