(Redirected from Hyvee)

Hy-Vee (/ˌhˈv/) is a chain of supermarkets in the Midwestern United States, with more than 265 locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin. Hy-Vee was founded in 1930 by Charles Hyde and David Vredenburg in Beaconsfield, Iowa, in a small brick building known as the Beaconsfield Supply Store, which is listed on the National Register of Historic Places.

Hy-Vee, Inc.
IndustryRetail (grocery)
FoundedBeaconsfield, Iowa (1930; 91 years ago (1930))
FoundersCharles Hyde
David Vredenburg
Headquarters5820 Westown Parkway, West Des Moines, Iowa
Number of locations
265+ (2021)[1]
Area served
Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin
Key people
Randy Edeker (President, CEO, & Chairman)
Productsbakery, catering, sushi, asian foods, hibachi, dairy, deli, frozen foods, gas, general grocery, meat and seafood, pharmacy, HealthMarket, Health Clinics, Market Grille, Market Grille Express, wine & spirits, general merchandise, lawn & garden, floristry, Fast & Fresh, fuel/convenience stores, car wash
RevenueIncrease $10.0 Billion (2018)
Number of employees

The largest Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, floral departments, dine-in and carryout food service, wine and spirits, pharmacies, health clinics, HealthMarkets (natural and organic products) and coffee kiosks (Caribou Coffee and Starbucks). The company maintains fuel stations with convenience stores, fitness centers, and full-service restaurants at some of its properties. Hy-Vee's largest store opened March 10, 2015, in Bloomington, Illinois, with 108,000 square feet (10,000 m2) of retail space.[2]

Hy-Vee's longtime advertising slogan, "Where there's a helpful smile in every aisle," was adopted for the chain's first television commercial in 1963. The slogan became a jingle in the 1990s with music by Annie Meacham and James Poulsen.


Early years and General Supply CompanyEdit

Starting in 1917, Vredenburg & Lewis, David Vredenburg's previous partnership, operated stores as part of the General Supply Company, an RLDS Church-owned company based in Lamoni, Iowa.

In 1921, Charles Hyde started working for the General Supply Company's store in Woodbine, Iowa, which was operated by Vredenburg & Lewis. In 1922, the General Supply Company was formally incorporated. Vredenburg was president and Hyde a member of the board of directors. In 1924, Hyde left the General Supply Company and started his own store in Cameron, Missouri.

In 1927, Hyde purchased a half stake of a store in Kellerton, Iowa, the other half being owned by the General Supply Company. In 1930, Vredenburg and Hyde started a separate partnership from the General Supply Company, named Supply Stores, and opened their first store in Beaconsfield, Iowa.

In 1932, The General Supply Company was dissolved because of effects of the Great Depression. Vredenburg purchased most of the former General Supply Company's remaining stores and mill. Both Hyde and Vredenburg owned and operated other stores outside of their partnership. Hyde and Vredenburg's partnership was dissolved for approximately six months in 1935 after Iowa enacted the Chain Tax Act of 1935, a heavy tax against chain stores that was later declared unconstitutional.

In 1938, Hyde & Vredenburg, Inc. was officially incorporated, with 15 stores in Iowa and Missouri. The incorporation consolidated all of Hyde's and Vredenburg's independently owned stores with the stores they had in their partnership. The company was headquartered in Lamoni. The new company's management plan involved autonomy for store managers, setting the stage for its eventual employee ownership.

In 1945, Hyde & Vredenburg moved its corporate headquarters from Lamoni to Chariton, Iowa, after acquiring the Chariton Wholesale Company.

The Supply Store name, with each town's name preceding it, was still used on most stores until 1952. A few stores were named differently, with names such as Hyde's Service Store, Vredenburg's Grocery, and Hyde & Vredenburg, all of which were changed in 1952.[3][4]

1950s and 1960sEdit

The Hy-Vee name, a contraction of Hyde and Vredenburg, was adopted in 1952 as the winning entry of an employee contest, with three employees submitting the name. The first store with the name opened in Fairfield, Iowa, in 1953. In 1956, Hy-Vee introduced its first private label products, along with a new logo.[5] In 1957, Hy-Vee opened its first in-store bakery at the Iowa City, Iowa, store.

In 1960, the company became employee-owned by the Employees’ Trust Fund.[6] The slogan "Where There's a Helpful Smile in every Aisle" was first used in a TV commercial in 1963. The company's name was officially changed to Hy-Vee Food Stores, Inc., in 1963.

In 1969, Hy-Vee expanded into Minnesota, after acquiring the Swanson Stores chain based in Cherokee, Iowa. In 1969, Hy-Vee opened its first Drug Town, a pharmacy separate from a regular store, in Cedar Rapids, Iowa. Hy-Vee had 66 stores at the end of 1969.

1970s, '80s, and '90sEdit

A Hy-Vee Store in Dubuque, Iowa.

Hy-Vee continued expanding during the 1970s and 1980s, opening stores in South Dakota (1975), Nebraska (1977), Illinois (1979), and Kansas (1988). In 1975, Hy-Vee's 100th store, which was also its first to use electronic cash registers, opened in Keokuk, Iowa. By the end of 1989 Hy-Vee had 172 stores in seven states.[7] In 1994, Hy-Vee updated its logo to the one used today.

In 1995 Hy-Vee moved its corporate headquarters from Chariton to West Des Moines, Iowa, while shortening its name to Hy-Vee, Inc. The company's primary distribution center is still in Chariton; a second one is in Cherokee, Iowa.

Famous NFL Quarterback Kurt Warner worked at a store in Cedar Falls, Iowa from 1994 to 1995, before going to play in Arena Football for the Iowa Barnstormers.[8]


At the turn of the century, Hy-Vee increased its focus on customers' healthy lifestyles. HealthMarket private-label products were introduced in 2001. The company also began its initiative to provide customers with the services of corporate and in-store dietitians.

Stores began offering an expanded line of ethnic foods to the Midwest's increasingly diverse population. Online shopping capabilities expanded in 2005, with a redesigned Hy-Vee website offering online shopping for such items as holiday meals, floral arrangements and catering selections; gift cards were added in 2006.

Hy-Vee was selected as Progressive Grocer's Retailer of the Year in 2003.[9] Drug Town stores were renamed Hy-Vee Drugstores in 2005. Hy-Vee celebrated its 75th anniversary in 2005 with the publication of a second company history book (The History of Hy-Vee). In 2007, Hy-Vee's first store, in Beaconsfield, Iowa, was placed on the National Register of Historic Places.[10]

In fiscal year 2009, Hy-Vee had sales exceeding $6.3 billion; at the time, it was the second-largest employee-owned company in the United States and ranked by Forbes magazine the 48th-largest privately owned company in the country.[11] More than 55,000 employees worked in the Hy-Vee family in 2009.

By the end of 2009, there were 228 stores. In 2009, Hy-Vee moved into its eighth state of operations when the store in Madison, Wisconsin opened. Hy-Vee's fourth president, Randy Edeker, was selected to lead the company in December 2009. Ric Jurgens retained the titles of chairman and chief executive officer until 2012, when Edeker assumed those roles.

In 2003, Milan, Illinois based grocer Eagle Food Center went out of business, and a few of their stores, such as the John Deere Road store in Moline, Illinois became Hy-Vee stores in the late 2000's.


In 2012, Hy-Vee introduced its loyalty program, Hy-Vee Fuel Saver, which allows customers to earn discounts on fuel at Casey's General Stores; Shell; PDQ/Kwik Trip,[12] as well as Hy-Vee's own gas stations, by purchasing select items.[13] In 2015 the program's name was changed to Hy-Vee Fuel Saver + Perks.

In 2012, Hy-Vee started to add full-service restaurants to some stores, named Hy-Vee Market Grille.[14]

In 2015, Hy-Vee brought online shopping to all stores with the introduction of their new website, Hy-Vee Aisles Online.[15]

In September 2015, Hy-Vee opened its first stores in the Minneapolis–Saint Paul metropolitan area.[16]

In 2016, Hy-Vee began opening clothing boutiques featuring Tesco's F&F brand in select larger locations.[17]

In 2017, Hy-Vee became the exclusive retailer in its service area for sports nutrition products marketed by Mark Wahlberg. This expanded into a deal making Hy-Vee a franchisee for Wahlburgers restaurants; the first location under the deal opened in May 2018 at the Mall of America in Bloomington, Minnesota.[18] Hy-Vee plans to operate 26 Wahlburgers locations, making it the largest franchisee of Wahlburgers. Hy-Vee's own restaurant, Market Grille, added Wahlburgers items to its menu.[19]

Hy-Vee opened its first standalone HealthMarket store in 2018. Much like the in-store health department, also named HealthMarket, the standalone store focuses on health and wellness. The store is a smaller format than regular Hy-Vee stores and contains a pharmacy and attached Orangetheory Fitness.[20]

In 2018, the first-ever Hy-Vee Dollar Fresh store opened up in Osceola, Iowa.[21] This concept offer customers in smaller communities a fresh, new product selection at low prices. Customers will find a full selection of grocery items, a bakery section with a full range of fresh-baked items, a dollar section, a Wall of Value, ready-to-eat meal offerings and other services.

In 2018, the first-ever Hy-Vee Fast & Fresh convenience store opened up in Davenport, Iowa.[22][23] This concept offers many standard grocery items for the pantry and freezer, plus fresh produce, dairy, meat and bakery departments. There's also a gas station, Hy-Vee Aisles Online pickup, wood-oven pizza, Nori sushi, a craft beer station, wine and spirits section, made-to-order meals for carryout or dining in, take-and-heat meal options, Hy-Vee Mealtime Kits, a Starbucks with a drive-thru and much more are also featured. The Hy-Vee & Fresh store is not 24/7 like Hy-Vee as it closes at the end of the night and reopens in the morning.

In 2019, Hy-Vee announced it would start opening Joe Fresh clothing sections in stores, and replace its previous F&F clothing departments.[24]


On January 27, 2020, Hy-Vee agreed to acquire six former Shopko locations in Iowa that will re-open under the Dollar Fresh brand by late summer.[25]

On February 10, 2020, Hy-Vee grocery stores ended their 24-hour service at most locations. Most of the 24-hour stores are closed between midnight and 5 a.m., though hours vary by location. The stores still have stock crews working overnight, but the stores are not open to the public.[26]

On February 19, 2020, Hy-Vee acquired four QuikTrip convenience store locations in the Des Moines metro that re-opened under the Hy-Vee Fast & Fresh Express brand on March 20, 2020.[27]

In September 2021, Hy-Vee opened a 92,989-square-foot flagship store in Grimes, Iowa. The "smart store" contains new technology for Hy-Vee, including scan-and-go shopping, salad making robot vending machine, digital shelf labels, and self-serve kiosks which allow customers to order bakery items, hot food, or fitness equipment. The store also has experimental ideas including a cigar room, a new design for the hot food area inspired by food halls, fitness equipment from Johnson Fitness & Wellness, redesigned wine and spirits section, DSW shoe department, and nail salon named The W Nail Bar.[28] [29]

Information and statisticsEdit

Hy-Vee is known to move departments into separate buildings for legal requirements, or for optimal customer service. This is commonly seen in the construction of a separate building for Hy-Vee Gas, usually near a main store. It is also common for Hy-Vee to have attached liquor stores, as in Minnesota, where grocery stores are not allowed to sell alcoholic beverages over 3.2% alcohol by weight. In some cases, there is a completely separate building for the liquor department, such as the Prairie Village, Kansas store, where the liquor store is across the street (State Line Road) in Kansas City, Missouri and thus operates under Missouri's more liberal alcohol laws.

Hy-Vee ranked second on the National Center for Employee Ownership's list of Largest Employee Owned Companies in 2011.[30] Hy-Vee ranked 27th on Forbes magazine's annual list of the largest privately owned companies in the United States in 2017.[31] Hy-Vee ranked 27th on "Top 75 North American Food Retailers" by Supermarket News in 2016.[32] Hy-Vee ranked 4th on America's Favorite Grocery Retailers by Market Force Information in 2016.[33]

Hy-Vee won numerous awards in 2017, including recognition by Forbes as one of America's Best Employers. Forbes also named Hy-Vee as one of the top 50 private companies in the United States. Hy-Vee ranked as the sixth favorite Grocery Retailer in America by Market Force in 2017. Progressive Grocer selected Hy-Vee as its Retailer of the Year in 2017, while Mass Market Retailers appointed Hy-Vee as the 2017 Retail Innovator of the Year.

As of 2018, Hy-Vee Inc. has more than 84,000 employees. It has annual sales of more than $10 billion.[1]

Presidents and CEOsEdit

Hy-Vee has had four leaders in its 90-year history[34]

Dwight Vredenburg, son of founder David Vredenburg, became Hy-Vee's first president at 23 years old. He served as president for 45 years.

  • President: 1938–1983
  • CEO: 1978–1989
  • Chairman of the Board: 1978–1989

Ron Pearson, Hy-Vee's second CEO. During his time, Hy-Vee expanded its services to include gas stations, dry cleaning, takeout meals, and added online shopping.

  • President: 1983–2001
  • CEO: 1989–2003
  • Chairman of the Board: 1989–2006

Ric Jurgens, Hy-Vee's third CEO. Hy-Vee focused on healthy living during this time, adding pharmacies, clinics, dietitians, and health food sections to stores.

  • President: 2001–2009
  • CEO: 2003–2012
  • Chairman of the Board: 2006–2012

Randy Edeker, Hy-Vee's fourth CEO. Since 2012, Hy-Vee has renovated many of their stores, introduced the Hy-Vee Fuel Saver program, and emphasized expanding online shopping.

  • President: 2009–present
  • CEO: 2012–present
  • Chairman of the Board: 2012–present


On May 17, 2018, the Kansas City Star reported that Hy-Vee purchased the naming rights to the iconic Kemper Arena in Kansas City, Missouri. The renovated Hy-Vee Arena is slated to be an Adult and Youth sports facility.[35]

In 2021, Hy-Vee began sponsoring a car on the Rahal Letterman Lanigan Racing Team for Santino Ferrucci in the IndyCar Series.[36]

Hy-Vee purchased the naming rights to the Iowa Events Center's exhibition hall, named Hy-Vee Hall in 2001; the venue was completed in December 2004.

Hy-Vee serves as title or presenting sponsor for multiple major sporting events:

Hy-Vee previously served as title or presenting sponsor for multiple now-defunct sporting events:

  • Hy-Vee Classic, a Women's Senior Tour event (2000–2006)
  • Hy-Vee Triathlon, an Olympic-distance triathlon (2007–2014)

Hy-Vee serves as a sponsor for multiple cultural events in the Des Moines area:

In October 2017, Hy-Vee was named the official grocery, pharmacy, and floral partner of the NBA's Minnesota Timberwolves, WNBA's Minnesota Lynx and the G-League's Iowa Wolves.[40]

In July 2015, Hy-Vee was named the official grocery, pharmacy, and floral partner of the NHL's Minnesota Wild.

Hy-Vee was named a founding partner for U.S. Bank Stadium and official partner of the NFL's Minnesota Vikings in August 2015. This partnership includes prominent signage in the new stadium.[41]

Hy-Vee also serves as a sponsor for 38 colleges and universities over its eight-state region.

Hy-Vee served as a sponsor of Major League Baseball's Kansas City Royals from 2001 to 2016.[42]

In 2009, Hy-Vee replaced Price Chopper as the official grocery store of the NFL's Kansas City Chiefs.[43]


Throughout its history Hy-Vee has branched out from its retail operations by acquiring several companies that provide services to its stores. Hy-Vee's subsidiaries are:[44]

  • Midwest Heritage Bank, FSB, with branch locations and offices in Iowa
  • Lomar Distributing, Inc., a specialty food distributor based in Des Moines
    • Acquired in 1990
  • Perishable Distributors of Iowa, Ltd., a distributor of meat, seafood, cheese and dairy items based in Ankeny, Iowa
    • Became an affiliate in 1982 and a subsidiary of Hy-Vee in 1990
  • D & D Foods, Inc., a supplier of freshly prepared salads, dips, meat and entree items based in Omaha, Nebraska
    • Originally named D & D Salads, Inc., this subsidiary was purchased in 1992
  • Florist Distributing, Inc., a distributor of flowers and plants based in Des Moines, Iowa
    • Became a subsidiary in 1992
  • Hy-Vee Construction,[48] L.C., a construction company based in Des Moines
    • Partially purchased Weitz Construction in 1995 and named Hy-Vee/Weitz Construction L.C. Purchased the remaining share of the company in 2013, officially forming a subsidiary.
  • Amber Pharmacy
    • Hy-Vee Pharmacy Solutions and Amber Pharmacy began a partnership in 2009. Amber Pharmacy was fully purchased in 2014.
  • Beverage Distributors of Iowa


  1. ^ a b c "About Hy-Vee". Retrieved 2021-02-25.
  2. ^ mford@pantagraph.com, Mary Ann Ford. "Hy-Vee ready for today's opening".
  3. ^ "Inf" (PDF). www.hy-vee.com.
  4. ^ "Our History - Company - Hy-Vee - Your employee-owned grocery store". www.hy-vee.com.
  5. ^ "Hy-Vee - Smile May/June 2015 - Page 12-13 - Created with Publitas.com". view.publitas.com.
  6. ^ "Proudly Employee Owned Hy-Vee". 10 September 2012.
  7. ^ FundingUniverse.com. "Hy-Vee, Inc., Company History". Retrieved 2006-09-03.
  8. ^ "NFL Super Bowl Kurt Warner Hy-Vee Grocery Story". Retrieved 2019-11-21.
  9. ^ "Progressive Grocer's RETAILER OF THE YEAR: Hy-Vee".
  10. ^ "Asset Detail". Npgallery.nps.gov. 2007-05-24. Retrieved 2018-08-14.
  11. ^ "America's Largest Private Companies - Forbes.com". www.forbes.com.
  12. ^ "Fuel Saver Plus Perks". Hy-Vee. 2018. Retrieved 2018-04-23.
  13. ^ "Hy-Vee, Casey's Announce Aggressive Fuel Savings Program For Customers". PR Newswire. 2015-12-18. Retrieved 2018-03-20.
  14. ^ "Hy-Vee launches fine dining at stores".
  15. ^ "Hy-Vee Aisles Online Rolls Out to All 240 Stores". Progressive Grocer. 2015-12-18. Retrieved 2018-03-20.
  16. ^ Patt Johnson (2015-07-18). "Hy-Vee has aggressive growth plan for Twin Cities market". Star Tribune. Retrieved 2018-02-15.
  17. ^ Mike Hughlett (2016-06-22). "Grocery chic: Hy-Vee opening in-store clothing boutiques". Des Moines Register. Retrieved 2018-03-20.
  18. ^ John Ewoldt (2018-05-21). "Hy-Vee CEO talks expansion of Wahlburgers and grocery stores". Star Tribune. Retrieved 2018-05-28.
  19. ^ "Hy-Vee & Wahlburgers - Company - Hy-Vee - Your employee-owned grocery store".
  20. ^ "Hy-Vee's First HealthMarket to Open in West des Moines - Company - Hy-Vee - Your employee-owned grocery store".
  21. ^ "Hy-Vee to Bring Dollar Fresh Locations to Six Iowa Communities".
  22. ^ Sarah Ritter (2018-12-11). "First convenience store-style Hy-Vee opens in Davenport". Quad-City Times. Retrieved 2018-12-14.
  23. ^ "New Hy-Vee Fast & Fresh Davenport". Hy-Vee. 2018-12-03. Retrieved 2018-12-14.
  24. ^ "Hy-Vee Introduces Midwest Shoppers to Joe Fresh Fashion Apparel and Accessories - Company - Hy-Vee - Your employee-owned grocery store".
  25. ^ "Hy-Vee to Bring Dollar Fresh Locations to Six Iowa Communities".
  26. ^ "Hy-Vee stores to end 24-hour schedule; most to be closed between midnight and 5 a.m."
  27. ^ "Hy-Vee Acquires Four QT Convenience Stores in des Moines Metro - Company - Hy-Vee - Your employee-owned grocery store".
  28. ^ Ta, Linh (2021-09-14). "Hy-Vee's reimagined grocery store opens in Grimes". Axios. Axios Media. Retrieved 2021-09-15.
  29. ^ Rodriguez, Hannah (2021-09-13). "Hy-Vee in Grimes intends to set a whole new template for supermarket experience". Des Moines Register. Retrieved 2021-09-23.
  30. ^ "Newsletter" (PDF). www.nceo.org. 2011.
  31. ^ Murphy, Andrea. "America's Largest Private Companies 2017".
  32. ^ "Top 75 Retailers & Wholesalers - Supermarket News". supermarketnews.com.
  33. ^ "New Market Force Information Study Finds Wegmans and Publix are America's Favorite Grocery Retailers - Market Force Information, Inc". www.marketforce.com.
  34. ^ "Hy-Vee - Smile May/June 2015 - Page 1 - Created with Publitas.com". view.publitas.com.
  35. ^ "KC's historic Kemper Arena to become Hy-Vee Arena under new naming rights deal". kansascity. Retrieved 2018-05-17.
  36. ^ "Rahal Letterman Lanigan Racing to Enter the No. 45 Hy-Vee Honda in the Detroit Doubleheader INDYCAR Series Races for Santino Ferrucci". 7 June 2021.
  37. ^ "Archived copy". Archived from the original on 2016-10-27. Retrieved 2016-10-27.CS1 maint: archived copy as title (link)
  38. ^ "Sponsors - Des Moines Arts Festival". desmoinesartsfestival.org.
  39. ^ "Sponsors - Iowa State Fair". Iowa State Fair.
  40. ^ "Hy-Vee Becomes the Official Grocery, Pharmacy and Floral Partner of the Timberwolves, Lynx and Iowa Wolves - Company - Hy-Vee - Your employee-owned grocery store". www.hy-vee.com.
  41. ^ "Archived copy". Archived from the original on 2015-09-07. Retrieved 2015-09-11.CS1 maint: archived copy as title (link)
  42. ^ "Hy-Vee ends sponsorship of Kansas City Royals".
  43. ^ Hy-Vee, Inc. (press release) (2009-04-14). "Hy-Vee Becomes Official Grocery Partner of Kansas City Chiefs". Retrieved 2009-09-15.
  44. ^ "Hy-Vee - Smile May/June 2015 - Page 14-15 - Created with Publitas.com". view.publitas.com.
  45. ^ "How Healthy is Your Bank?". Deposit Accounts.
  46. ^ "FDIC: Institution Directory". www5.fdic.gov.
  47. ^ "PAGE NOT FOUND" (PDF). www.occ.gov. 14 April 2010. Cite uses generic title (help)
  48. ^ "Hy-Vee Acquires Total Stake in Hy-Vee Weitz Construction". www.hy-vee.com.

External linksEdit