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The Hoyts Group of companies in Australia and New Zealand includes Hoyts Cinemas and Val Morgan. Hoyts operates more than 450 cinema screens and 55,000 seats, making it Australia's second largest movie exhibitor after Event Hospitality and Entertainment. Val Morgan sells advertising on cinema screens and digital billboards.
|Industry||Film exhibition, film distribution, cinema advertising|
|Australia, New Zealand|
|Damian Keogh (Group CEO)
Stephen Watson (Group CFO)Guy Burbidge (MD – Val Morgan)
Number of employees
In 2015, the majority of Hoyts was acquired by a Chinese conglomerate, the Wanda Group. In Argentina by Cinemark. In Chile it was acquired by Cinépolis, and in Uruguay by Life Cinemas.
1909 - 1930: At the start of the 20th century, dentist Arthur Russell bought a share in a small touring tent show incorporating magic and moving pictures. Russell also performed shows at St George's Hall in Bourke Street, Melbourne, and in 1909 moving pictures was the only attraction. Russell eventually negotiated a long lease for St George's Hall with the purpose of opening a Picture Palace called Hoyt's Pictures. By the time he died at the end of World War I, Hoyts had expanded into the suburbs of Melbourne and into Sydney. In 1926, Hoyts and two other companies, Electric Theatres Pty. Ltd. and Associated Theatres Pty. Ltd., merged to become Hoyts Theatres Limited. In 1930, the Fox Film Corp. (now Twentieth Century Fox) acquired a majority of shares in Hoyts Theatres Ltd.
1980s: In 1982, Twentieth Century Fox sold Hoyts to Stardawn Investments, a group of four Melbourne businessmen. In 1985, the Fink family subsequently bought out the other partners to become the sole owner. In 1987, the corporation was restructured and two of the companies in the corporation were listed on the Australian Stock Exchange: Hoyts Media and Hoyts Entertainment. However, the company that owned the cinemas, Hoyts Cinemas, was not floated until 1996. The years between 1987 and 1996 saw Hoyts expand in Australia, New Zealand and the United States.
1990s: Following Leon Fink's death in 1993, the Hoyts organisation was sold to Hellman & Friedman and Lend-Lease. The company eventually went public in 1995. In 1999, Hoyts celebrated its 90th anniversary and was ranked the seventh largest cinema exhibitor in the world. In the same year, the late Kerry Packer's private family company, Consolidated Press Holdings, bought the chain for $620 million. After that, Hoyts began to sell off international cinemas except for some New Zealand cinemas.
2000s: In 2004, Hoyts joined forces with Village Roadshow and Amalgamated Holdings Limited to bail out Val Morgan Cinema Advertising, eventually taking their stake to 100% in 2005. In December that year, Publishing and Broadcasting Limited and West Australian Newspapers purchased the company from Consolidated Press. In 2007, Hoyts was sold to Sydney-based private equity firm Pacific Equity Partners. The sale valued the company at A$440 million.
2010s: In 2010, Hoyts acquired Australian Multiplex Cinemas in Queensland and the Berkeley Cinema Group in New Zealand. In 2014, plans were shelved to start a video streaming service. In 2014, Damian Keogh was appointed chief executive officer, and Hoyts was bought by Chinese billionaire Sun Xishuang through his investment company ID Leisure Ventures. In 2015, Wanda Cinema Line, a subsidiary of Dalian Wanda Group, purchased Hoyts from ID Leisure Ventures. In 2018, Hoyts Kiosk DVD vending machines were rebranded as Video Ezy after the group sold its subsidiary.
Features available at many Hoyts Cinemas include reclining chairs, large high-resolution screens under the Xtremescreen brand, and dine-in menus under the Hoyts Lux brand. Seats that move and vibrate in synchronisation with on-screen action have been introduced at some cinemas using D-Box technology.
Hoyts Cinema Technology Group (CTG) was established in 2008 and helps other exhibitors such as Palace Cinemas install and operate digital cinema. Hoyts CTG also supports one-off screenings such as festivals or corporate events.
Val Morgan was created by Valentine (Val) Morgan and specialises in advertising on cinema screens. Val Morgan's sister company, Val Morgan Outdoor (VMO), operates advertising screens in shopping centres, gyms, service stations and office towers, as well as outdoor digital billboards.
In 2019, a joint venture was formed to advertise on cinema screens in Saudi Arabia, as part of the group's expansion across the Middle East.
Hoyts Distribution was the film distribution arm of the Group until 2012, when it was sold to StudioCanal. It existed in its own right in the 1980s to early 1990s, and was later merged with the distribution operations of Sony Pictures and Twentieth Century Fox. In 2002, the company was revived, distributing primarily films produced by Nine Films and Television and major independent studios such as Lions Gate Entertainment.
- "[headline unknown]". The Argus. 3 September 1930. p. 9.
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- Maddox, Garry (7 October 2011). "Cinema with a new dimension". Sydney Morning Herald. Fairfax Media/Nine Entertainment Co. Retrieved 21 September 2019.
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- Allison, Austyn (25 August 2019). "MUVI Cinemas partners with Motivate Val Morgan for screen advertising in Saudi Arabia". Middle East Campaign. Haymarket Business Media. Retrieved 14 September 2019.
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