Home Hardware[1] (previously known as Home Timber & Hardware) is an Australian retail hardware chain. It is Australia's third-biggest hardware chain after Bunnings Warehouse and Mitre 10, the latter of which is its parent company.
| Industry | Home improvement/Hardware |
|---|---|
| Founded | 1993 |
| Headquarters | Heatherton, Melbourne, Victoria, Heatherton , Australia |
Number of locations | 189 stores in Australia |
Area served | Australia |
Key people | Annette Welsh, CEO |
| Owner | Mitre 10, former John Danks & Son Wholesaler |
| Parent | Mitre 10 |
| Website | www |
Home is known for its distinctive advertisements with two animated dog mascots: Rusty (voiced by Vic Plume) and Sandy (voiced by Greg Fleet), often making fun of or pointing out perceived flaws of another unnamed hardware store — usually implied to be Bunnings. Home nicknames its catalogues "dogalogues", in reference to Rusty and Sandy.
Home Hardware sells paint, general hardware, power tools and garden products to the DIY market.
The brand was launched in 1993 by manufacturing and wholesaler John Danks & Son following the merger of the Homestead and Homesaver brands while in South Australia, they also absorbed a few Lloyds & Banner stores. This began a long companionship with fellow Danks chain, Thrifty-Link Hardware (the companionship now known as the Independent Hardware Group). Danks was acquired by a joint venture of Woolworths Group and Lowe's in 2009.[2]
In 2016, Home Hardware and Thrifty-Link Hardware were sold to Metcash in a 165 million dollar deal as part of Woolworth's decision to drop out the hardware industry.[3]
Stores are independently owned and operated and Home has 189 stores across Australia.[4]
References edit
- ^ "It all starts at Home | Home Hardware". Home Hardware. 11 July 2022. Retrieved 11 July 2022.
- ^ Greenblat, Eli (24 August 2009). "Woolworths moves into hardware with Danks buy". The Sydney Morning Herald. Retrieved 30 December 2018.
- ^ "Home Timber & Hardware: Metcash to buy business from Woolworths". Retrieved 30 December 2018.
- ^ Peregian Beach Hardware