Pivovar Holba a.s. is a brewery located in Hanušovice, Czech Republic. The major owner is a brewer company PMS Přerov a.s. Annual production is over 350,000 hectoliters. The most notable product is Holba Šerák, a medium strong beer, named after the nearby mountain. The motto of the brewery is Pure Beer from Mountains.

Bottle of Holba Šerák
Holba brewery during beer festival
Holba traditional logo
Holba Modern logo


The brewery was founded by maltster Josef Müllshitzský in 1874. In 1906, the brewery became a part of joint-stock company named Nordmährische Brauerei und Malzfabriks Aktiengesselschaft im Mährisch Schönberg. The brewery was third largest Czechoslovak beer producer during interwar period. In 1948, the brewery was nationalized by communist regulation and became non-independent part of Severomoravské pivovary Přerov, the national enterprise. Producing of Holba Šerák brand was started in 1983. The Czechoslovak republic government launched economic transformation after Velvet revolution in 1990’s; a major goal was disposing of enormous nationalized property. Therefore the joint-stock company Holba a.s. was created, the PMS Přerov a.s. has become major owner in 1995. Recently, the brewery is well-going and gainful enterprise.

Marketing and PREdit


A slogan is Ryzí pivo z hor, literally Pure beer from mountains. Company marketing is strongly connected with locality of the brewery which is situated close to High Ash Mountains. Posters almost always contain mountain motives.[1] The product Holba Šerák is named after well known Šerák peak. The enterprise finances maintenance of hiking trails and is generous sponsor of sport events taking place in the mountains. The company also participates in art project Alois Nebel.


The brewery organizes two popular events. The Pivovarská čtvrtka is an undemanding sport event and The Pivovarské slavnosti is a music and beer festival taking place in brewery. Last year attendance of The pivovarská čtvrtka was 3238 persons[2] and of The Pivovarské slavnosti was more over 7000 people.[3]


Classic, Šerák, Šerák Polotmavý, Premium, Free, Horské Byliny and occasionally special lager are sold in bottles (some also in cans), rest of the production is sold only in kegs and barrels.

  • Holba Classicpilsener light lager, containing 4.2% of alcohol (canned version contains 3.5%)
  • Holba Šerákpilsener light lager, containing 4.7% of alcohol, flagship product
  • Holba Šerák polotmavýpilsener amber lager, containing 4.7% of alcohol
  • Holba Premiumpilsener pale lager, containing 5.2% of alcohol
  • Holba Free – pale non-alcoholic beer
  • Holba Horské byliny – beer mixed with a soft drink, containing 2.5% of alcohol
  • Holba Brusinka s mátou – beer mixed with a soft drink, containing 2.2% of alcohol
  • Holba Kvasničák – unfiltered pilsener pale lager, containing 4,7% of alcohol and yeast
  • Holba Šerák 13,51°pilsener special pale lager, containing 6,2% of alcohol


  1. ^ "Reklama". Archived from the original on 2 May 2015. Retrieved 3 September 2021.
  2. ^ "O pivovarské čtvrtce". Archived from the original on 16 April 2012. Retrieved 4 November 2012.
  3. ^ "Brewing Festival 2021". Holba Brewing Festival. Retrieved 3 September 2021.