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Heartland Media, LLC is an American media company that owns television stations in smaller markets in the United States. The company is based in Atlanta, Georgia. It operates the television broadcasting company USA Television MidAmerica Holdings, LLC as a joint venture alongside MSouth Equity Partners.[1] The company is run by Bob Prather, a former CEO of Gray Television, whose philosophy of station acquisitions, acquired during his time at Gray, is centered on "acquiring No. 1-rated stations, Big Four affiliates with strong local news operations targeting university towns and state capitols that are deeply ingrained in the fabric of their communities".[2]


Heartland Media made its first acquisition in 2013, when it acquired NBC affiliate WKTV in Utica, New York from Smith Media, which was the company's remaining television property.[3] This was followed by the 2014 acquisition of Oregon-based Chambers Communications and its stations, KEZI in Eugene and KDRV in Medford, as well as the latter's satellite station in Klamath Falls, KDKF.[4] Later that year, Heartland also acquired NBC affiliate WTVA in Tupelo, Mississippi, along with WTVA's shared services agreement with West Point-based Fox affiliate WLOV-TV (owned by Coastal Television).[5]

In 2015, Heartland would acquire CBS affiliate KHSL-TV in Chico, California from GOCOM Media, LLC, in a deal that also concurrently saw the station's LMA partner, NBC affiliate KNVN, sold by K4 Media Holdings to Maxair Media, LLC, with KHSL selling up to 15 percent of KNVN's advertising time.[6]

On August 26, 2016, Heartland agreed to acquire ABC affiliate WAAY-TV in Huntsville, Alabama from Calkins Media as that company sold the rest of its television stations to Raycom Media, who already owned WAFF in the market.[7]

Acquisition of stations from Nexstar-Media GeneralEdit

On June 13, 2016, Heartland Media announced its acquisition of five small-market stations owned by Nexstar Broadcasting Group and Media General for $115 million.[2] The stations were sold to allow Nexstar to comply with FCC ownership rules as part of its acquisition of Media General, particularly in regards to national market coverage and rules forbidding duopolies in these markets, which are amongst the smallest in the United States.

Stations acquired by Heartland as part of the deal were:

  • CBS affiliates WLFI-TV in West Lafayette, Indiana, WTHI-TV in Terre Haute, Indiana, and KIMT in Mason City, Iowa, all owned by Media General; in Terre Haute, Nexstar already owned NBC affiliate WTWO and operates ABC affiliate WAWV-TV, owned by Mission Broadcasting.
  • Fox affiliate WFFT-TV in Fort Wayne, Indiana, owned by Nexstar who planned to acquire Media General's CBS affiliate, WANE-TV.
  • ABC affiliate KQTV in St. Joseph, Missouri, owned by Nexstar.

The deal was consummated upon the approval of Nexstar's merger with Media General on January 17.[8]

Television stationsEdit

Stations are arranged in alphabetical order by state and city of license.

City of license / Market Station Channel
Owned since Network affiliation
Huntsville, Alabama WAAY-TV 31 (32) 2017 ABC
ChicoRedding, California KHSL-TV 12 (36) 2015 CBS
The CW (DT2)
KNVN 24 (24) 1 NBC
Telemundo (DT2)
Fort Wayne, Indiana WFFT-TV 55 (36) 2017 Fox
West Lafayette, Indiana WLFI-TV 18 (11) 2017 CBS
The CW (DT2)
Terre Haute, Indiana WTHI-TV 10 (10) 2017 CBS
Fox/MyNetworkTV (DT2)
The CW (DT3)
Mason City, IowaRochester, Minnesota KIMT 3 (42) 2017 CBS
MyNetworkTV (DT2)
Saint Joseph, Missouri KQTV 2 (7) 2017 ABC
Eugene, Oregon KEZI 9 (9) 2014 ABC
MedfordKlamath Falls, Oregon KDRV 12 (12) 2014 ABC
(Satellite of KDRV)
31 (29) 2014 ABC
TupeloColumbus, Mississippi WTVA 9 (8) 2015 NBC
WLOV-TV 27 (16) 2 Fox
UticaRome, New York WKTV 2 (29) 2014 NBC
The CW (DT3)


  • 1 Owned by Maxair Media, LLC. Heartland operates the station under a shared services agreement (SSA).
  • 2 Owned by Coastal Television Broadcasting Company LLC. Heartland operates the station under a shared services agreement.


  2. ^ a b "Prather Buys 5 TVs From Nexstar-Media Gen. |". Retrieved 2016-09-12.
  3. ^ "WKTV in place to be sold to Atlanta-based media company". Retrieved 2016-09-12.
  4. ^ "Prather Buying Three Oregon TVs for $30M |". Retrieved 2016-09-12.
  5. ^ "Heartland/Prather Acquire WTVA Tupelo for $18.7 Million | Broadcasting & Cable". Retrieved 2016-09-12.
  6. ^ "New Owners For KHSL, KNVN Chico-Redding |". Retrieved 2016-09-12.
  7. ^ "Application For Consent To Assignment Of Broadcast Station Construction Permit Or License". CDBS Public Access. Federal Communications Commission. September 2, 2016. Retrieved September 6, 2016.
  8. ^ Nexstar Broadcasting Group Completes Acquisition of Media General Creating Nexstar Media Group, The Nation’s Second Largest Television Broadcaster Nexstar Media Group, 17 January, 2017. Retrieved 22 January, 2017.

External linksEdit