Harrison McJohnston (July 26, 1884 – June 11, 1952)[1][2] was an American organizational theorist and professor of business communication and advertising.
| Biographical details | |
|---|---|
| Born | July 26, 1884 McCutchanville, Indiana, U.S. |
| Died | June 11, 1952 (aged 67) Yonkers, New York, U.S. |
| Coaching career (HC unless noted) | |
| 1908 | Carroll (WI) |
| Head coaching record | |
| Overall | 1–5 |
Life and work
editMcJohnston had started his career as copywriter, sales correspondent, editor at two magazines, and had taught economics at Ohio State University.[3] In 1913 he started his further academic career at the University of Illinois.
The Alexander Hamilton Institute, a well-known correspondence course provider of its day,[4] considered his works as a part of their main instruction for both accounting[5] and advertising.[6]
College football
editPrior to his more noted work in academics and business, McJohnston was a business instructor and the seventh head football coach at the Carroll College—now known as Carroll University—in Waukesha, Wisconsin, serving for one season, in 1908, and compiling a record of 1–5.[7]
Selected publications
editMcJohnston authored several books, papers, and articles. Books, a selection:
- Harrison McJohnston. Business Correspondence. New York, Alexander Hamilton institute, 1918.
- Harrison McJohnston. The Brevity Book on Economics, Chicago, Brevity Publishers, 1919.
- Harrison McJohnston, Impression Analysis Improves Sales Letters, October 5, 1922
References
edit- ^ U.S., World War II Draft Registration Cards, 1942
- ^ New York, Death Index, 1880-1956
- ^ Katherine H. Adams. Progressive Politics and the Training of America's Persuaders, Lawrence Erlbaum Associates, Inc. 1991, p. 92.
- ^ "Mail Order President". Time. November 11, 1929.
- ^ Thomas Warner Mitchell, Accounting Principles, Alexander Hamilton Institute, 1917.
- ^ Herbert Francis De Bower, Advertising Principles, Alexander Hamilton Institute, 1918.
- ^ Carroll College/University Archived May 16, 2006, at the Wayback Machine All-Time Football results