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Happy Face Entertainment is a South Korean entertainment company established in 2008 by producer E-Tribe's Ahn Myung-won and Kim Young-deuk.

Happy Face Entertainment
Native name
해피페이스 엔터테인먼트
Harvest Entertainment
FoundedAugust 15, 2008 (2008-08-15)
Number of locations
Sajin Building, Sunreung-ro 112gil 8, Gangnam-gu
Key people
Lee Joo-won (CEO)
ParentImagine Asia (since 2016)
SubsidiariesHF Music Company
Dreamcatcher Company
D1CE Company



2008–2010: Establishment and mainstream breakthroughEdit

Happy Face Entertainment was established on August 15, 2008, as Harvest Entertainment (풍년 엔터테인먼트). The label changed their name to Happy Face Entertainment on January 23, 2009.

The agency debuted their first artist, Nassun, through Lee Hyo-ri's 2008 smash hit U-Go-Girl, which was produced by E-Tribe. This single launched E-Tribe, Nassun, and the agency into mainstream popularity.

On January 5, 2009, Girls' Generation released the single Gee, which was produced by E-Tribe. The single experienced enormous success, charting at number one on South Korea's Gaon Chart for two straight months and claiming over ten year-end awards. A Japanese version of the song was released in 2010 with composition credits still belonging to E-Tribe.

Rap-pop duo One Two (previously established in 2003), signed a contract with Happy Face Entertainment in early 2009. The duo released "Starry Night", "Bad Girl (ft. Seo In-young), "Walala Lalale", and "Very Good" before their disbandment in late 2010.[1]

The agency briefly worked with HybRefine and Sanchez, now known as Phantom, in 2010 to produce the singles "You Can Fly", "Cosmic Dance", "Rain U", and "Sanchez-San Toi".[2]

2011–2015: Debuting artist, joint venture and developmentEdit

Following the success of E-Tribe's productions, the label made the decision to debut their first idol girl group, Dal Shabet.[3]

On May 4, 2011, it was announced that Happy Face Entertainment would be merging with Y-WHO Enterprise, small entertainment agency founded by ex-4men member, and current Vibe member, Yoon Min-soo.[4] With the merger, Y-WHO Enterprise artists 4men, Bebe Mignon and MIIII officially became label-mates of Nassun and Dal Shabet.

In mid-2012, it was revealed that Bebe Mignon members Haegeum and Park Ga-Eul had left Happy Face Entertainment, effectively disbanding the group. Ben has since been re-debuted by the agency as a solo artist.[5]

Actress Yeon Mi-Ju of the hit television series Lovers signed an exclusive contract with Happy Face Entertainment on May 21, 2014.[6]

On July 31, 2014, famous breakdancer and recording artist Nam Hyun-joon and his wife Park Aeri joined the company.[7]

In September 2014, Happy Face Entertainment debuted MINX, its first girl group since Dal Shabet three years prior.[8]

In 2015, returning vocal group V.O.S. signed with Happy Face for their comeback.

2017–present: Sub-labelsEdit

In January 2017, Happy Face Entertainment re-formed MINX to be a seven-member girl group as Dreamcatcher.

Happy Face Entertainment launched their first sub-label named HF Music Company. On January 31, 2017 Kpop Star 5 contestant Lee Si-eun signed an exclusive contract with HF Music Company.[9] In April 2017, the label send their four male trainee to participated in the second season of Produce 101. In August 2017, the label debuted trio Classmate.[10][11]

In December 2017, Dal Shabet member Serri, Subin and Ah Young parted ways with the company following their contracts expired and Dal Shabet was said to not be disbanded and future activities of the four-member group remains to be discussed.[12]

In June 2018, Happy Face Entertainment trainee Woo Jin Young who finished first place and was chosen as the center of the final debut team on the YG survival show Mix Nine filling a lawsuit on YG following the cancelled of the winning group debuted.[13][14][15]

In February 2019, Happy Face Entertainment had set up sub-label named Dreamcatcher Company to focus more of their attention on the group.[16] In March 2019, following announcement of D1CE's debut, Happy Face Entertainment set up sub-label for the group named D1CE Company.


Recording artistsEdit

Dreamcatcher Company

D1CE Company

HF Music Company

  • Lee Si-eun
  • Classmate

Former artistsEdit

Recording artists


  • Yeon Mi-ju (2014–????)


  1. ^ 원투(One Two) Discography on Naver Music. Naver. Retrieved on August 1, 2014.
  2. ^ 일렉트로닉 그룹 하이브리파인, 오늘(17일) 정규1집 앨범발매. Newsen (August 17, 2010). Retrieved on November 19, 2013.
  3. ^ 이트라이브 키우는 걸그룹 달샤벳 최초공개 ‘소시 인기 재현할까?’. Newsen (December 10, 2010). Retrieved on November 19, 2013.
  4. ^ Happy Face Entertainment & Y Who Enterprise announce merger. Nate News. Retrieved on March 7, 2012.
  5. ^ '연애 말고 결혼' OST 첫 주자는 벤… '연애는 이제 그만'. Asia News Agency. Retrieved on August 1, 2014.
  6. ^ 연미주, 포맨-달샤벳과 한솥밥. News1 (March 21, 2014). Retrieved on March 21, 2014.
  7. ^ 팝핀현준·박애리 부부, 달샤벳 소속사와 전속계약. OhMyStar (July 31, 2014). Retrieved on July 31, 2014.
  8. ^ 달샤벳 여동생 그룹 밍스 공개, 5인 5색 깜찍 발랄 걸그룹. 10Asia (September 15, 2014). Retrieved on September 15, 2014.
  9. ^ "'K팝스타5' 이시은, HF뮤직컴퍼니 계약…2월 데뷔". Retrieved 18 February 2019.
  10. ^ "3인조 보컬그룹 '동급생' 데뷔 예고…'너목보'와 '듀엣가요제'의 만남". Retrieved 18 February 2019.
  11. ^ "[공식입장] '너목보X듀엣가요제'…3인조 보컬그룹 '동급생' 25일 데뷔". Retrieved 18 February 2019.
  12. ^ "[공식]달샤벳 세리·아영·수빈 소속사 떠난다…"그룹 해체는 아냐"". Retrieved 25 February 2019.
  13. ^ "[공식입장 전문] YG측 "'믹스나인' 데뷔 무산, 6곳 기획사와 협의 끝 결정..죄송"". Retrieved 25 February 2019.
  14. ^ "[단독]YG 갑질 논란 법정까지…'믹스나인' 가수 데뷔 무산 소송". Retrieved 25 February 2019.
  15. ^ "YG 측 "'믹스나인' 소송, 예상 못 해...전문가 상의 후 대응"[공식]". Retrieved 25 February 2019.
  16. ^ "드림캐쳐 지유 "소속사 이름, 해피페이스→드림캐쳐 컴퍼니로 변경"". Retrieved 18 February 2019.
  17. ^ "베베 미뇽". Retrieved November 11, 2017.[circular reference]
  18. ^ "달샤벳 前멤버 비키, 소속사와 결별 '홀로서기'". Retrieved April 25, 2013.
  19. ^ "소속사 "상황 안좋아 지급 늦어졌을 뿐 … 사기 아니다"". Retrieved April 15, 2014.

External linksEdit