Green Swan

Green Swan SGPS S.A. is a Portuguese holding company, founded by business angels with extensive national and international experience in areas such as Management, Computer Engineering and new technologies, Marketing, Branding and Communication. Green Swan has a strategic focus on the toy industry and is one of the most relevant players in the European market.

In August 2018,[1] Green Swan acquired the Spanish and Portuguese operations of Toys "R" Us.

With the acquisition of Maxi Toys,[2] in the beginning of 2019, Green Swan's operations reached 6 European markets and a total of 230 stores. After this operation, Maxi Toys acquired all Bart Smit stores, achieving a presence in all Belgium territory and an enlarged number of stores.

In March 2019, Green Swan acquired Intertoys[3] assets, saving 1,500 jobs[4] and becoming the biggest toy retailer in continental Europe, managing 3 toys brands and directly stores in 7 European countries.


  1. ^ [1] Essential Business
  2. ^ [2] Reatil Detail
  3. ^ [3] Toy World Magazine
  4. ^ [4] NL Times

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