Get Ahead is a BBC Television programme that ran from 1958 to 1962 and offered a prize of £5,000 (equivalent to £148,000 in 2023) to a contestant's idea for an entrepreneurial project for a profitable business. It was an early forerunner of programmes such as Dragons' Den on BBC Two.
The programme was sponsored by the News Chronicle[1] as a form of indirect advertising to skirt the Television Act 1954.[2]
The programme was presented by Kenneth Horne and Peter West. A panel of senior business experts judged the merit of the award and included Sir Miles Thomas, who had been chairman of BOAC[3] and the British offshoot of Monsanto, the American chemical company at the time.
References
edit- ^ Radio Times
- ^ "The Contemporary Review". A. Strahan. 1960. p. 413.
- ^ Thomas, Sir Miles (1964). "Out on a Wing"", an autobiography. London: Michael Joseph. p. 370.
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