Gerald Weisfeld (March 1940 – 13 January 2020) was a British businessman, and the founder of the What Every Woman Wants (WEWW) retail chain, which at one time had 130 stores in the UK.

Gerald Weisfeld
BornMarch 1940
London, England
Died13 January 2020(2020-01-13) (aged 79)
Known forFounder, What Every Woman Wants
Home townGlasgow, Scotland
Spouse(s)Vera Weisfeld

Weisfeld was born in March 1940,[1] in London in a Jewish family, and left school aged 15 without any qualifications.[2]

Together with his wife Vera, Weisfeld started with one small shop in Glasgow, and grew What Every Woman Wants into 130 stores, before selling the chain in 1990 for £50 million.[2]

In 1990, WEWW was sold to Brown & Jackson, and was later bought by Amber Day, run by Philip Green, and Weisfeld was later acrimoniously dismissed as chairman.[2][3]

Weisfeld had three children with his first wife.[2]

In December 2018, Weisfeld, aged 78 and suffering from dementia, became the first resident of Bothwell Castle Care Home, Glasgow.[4][5]

On 13 January 2020, Weisfeld died at age 79.[6]


  1. ^ "MR GERALD WEISFELD director information. Free director information. Director id 904436421". Company Check Ltd.
  2. ^ a b c d Thomson, Richard (17 April 1994). "Profile: So what's love got to do with it?: The Weisfelds: Business is a powerful glue in the marriage of the couple aiming to turn round Poundstretcher. They talk to Richard Thomson". The Independent. Retrieved 24 November 2019.
  3. ^ "Business Blast from the Past: How Vera Weisfeld's success at What Every Woman Wants nearly didn't happen". Insider. 27 April 2017. Retrieved 24 November 2019.
  4. ^ Callan, Isaac (10 December 2018). "Gerald Weisfeld, founder of What Every Woman Wants, moves into luxury Glasgow care home". Glasgow Live. Retrieved 24 November 2019.
  5. ^ Drury, Paul (13 December 2018). "My husband's dementia is tragic, says fashion tycoon". The Times. Retrieved 24 November 2019.
  6. ^ "What Every Woman Wants creator Gerald Weisfeld dies aged 79 after battle with illness". Retrieved 13 January 2020.