G Adventures

G Adventures is an operator of small-group escorted tours.[1] It is based in Toronto, Ontario, Canada with 28 offices worldwide. It offers more than 700 itineraries in more than 100 countries, and carries 200,000 travelers from 160 countries each year.[2]

G Adventures
FormerlyGap Adventures
TypeTour operator
Founded1990; 31 years ago (1990)
FounderBruce Poon Tip
HeadquartersToronto, Ontario, Canada
ProductsEscorted tours
Number of employees

The company has a focus on responsible travel and partners with the National Geographic Society, creating a program of 80 tours called National Geographic Journeys with G Adventures.[3][4]


The company was cofounded as Gap Adventures in 1990 (and later named G Adventures) by Anita Voth and Bruce Poon Tip who met while working at the Toronto office of Australian tour operator, Worldwide Adventures.[5] The name Gap Adventures was a double entendre, with the letters standing for "Great Adventure People" and 'bridging the gap' between backpacking and other forms of travel.[verification needed]

In February 1991, the company operated its first tour - an excursion to Ecuador with 6 participants.

In 2008, the company was sued by Gap Inc. for use of the "Gap" name. In 2011, the company was required to change its name by the United States District Court for the Southern District of New York, which deemed the name was an infringement on the clothing brand and caused legitimate confusion and dilution. The company then changed its name to G Adventures.[6]

In January 2017, the company acquired British travel brands Travelsphere and Just You, based in Market Harborough.[7]

In June 2019, the company opened a headquarters in Boston.[8][9]

In March 2020, the company started a severe retrenchment process due to the recent outbreak of the Coronavirus disease with many of its employees being impacted.


In 2018, the company was recognized as one of the World's Most Innovative Companies by Fast Company and was honoured at the Edison Awards for Social Impact.[10]


In 2011, G Adventures partnered with Global Exploration for Educators Organization (GEEO) with the goal of helping more teachers explore the world and then bring their experiences back into their classrooms. Since then, over 2,000 teachers have traveled through the GEEO/G Adventures program.

In 2013, G Adventures entered into a $1.3 million partnership with the Multilateral Investment Fund, a member of the Inter-American Development Bank, the largest source of development funding for Latin America and the Caribbean.[11]

In 2015, G Adventures announced a partnership with the National Geographic Society, creating a program of 80 tours called National Geographic Journeys with G Adventures.[3]

In 2016 on World Tourism Day, G Adventures announced a partnership with the Jane Goodall Institute. The Jane Goodall Collection by G Adventures is a program of 20 itineraries aimed at raising the awareness of animal welfare and wildlife-friendly tourism, endorsed by primatologist Dr. Jane Goodall.[12]


  1. ^ Kaye, Leon (May 11, 2018). "How a Travel Company Became a Global Sustainable Supply Chain Leader". Triple Pundit.
  2. ^ "G Adventures: Our Story". G Adventures.
  3. ^ a b Gardner, Terry (January 25, 2016). "National Geographic and G Adventures partner to keep experiences high, prices low". Los Angeles Times.
  4. ^ Nikulin, Daniel (September 30, 2015). "National Geographic Journeys with G Adventures". Flight Centre.
  5. ^ THE GAP, INC. v. G.A.P. ADVENTURES INC, 07 Civ 9614 (AKH), 11 (United States District Court, S.D. New York. Jun. 24, 2011) (""Anita Voth and Bruce Poon Tip co-founded G.A.P Adventures in 1990. Voth and Poon Tip had met while working at the Toronto office of Worldwide Adventures, an Australian luxury travel tour operator"").
  6. ^ Baran, Michelle (September 28, 2011). "Gap Adventures changes name to G Adventures". Travel Weekly.
  7. ^ Dennis, Juliet (January 18, 2017). "Travelsphere and Just You to court trade under new ownership". Travel Weekly.
  8. ^ Limone, Jerry (June 4, 2019). "G Adventures expands U.S. presence with Boston headquarters". Travel Weekly.
  9. ^ Clausing, Jeri (June 25, 2019). "G Adventures' Bruce Poon Tip on sustainable tourism". Travel Weekly.
  10. ^ "Edison Awards™ - Honoring the Best in Innovation and Innovators". Edison Awards.
  12. ^ "G Adventures partners with The Jane Goodall Institute to offer new wildlife trips". Travelweek. September 28, 2016.

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