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Froot Loops is a brand of sweetened, fruit-flavored breakfast cereal produced by Kellogg's[1] and sold in many countries. The cereal pieces are ring-shaped (hence "loops") and come in a variety of bright colors and a blend of fruit flavors (hence "froot", a cacography of fruit). However, there is no actual fruit in Froot Loops and they are all the same flavor[citation needed]. Kellogg's introduced Froot Loops in 1963.[2] Originally, there were only red, orange and yellow loops, but green, blue and purple were added during the 1990s. Different methods of production are used in the UK where, due to the lack of natural colourings for yellow, red and blue, Froot Loops are purple, green and orange, and the loops are also larger in size.[3] Although the marketing side of Kellogg's sold the idea that each individual loop color was a different flavor, Kellogg's has acknowledged that all share the same fruit-blend flavor.[4][5]

Froot Loops
Nutritional value per 1 cup (30 grams)
Energy462 kJ (110 kcal)
25 (83%)
Sugars12 g (40%)
Dietary fiber3 g (10%)
1 g (3%)
Saturated0.5 g (2%)
1 g (3%)
MineralsQuantity %DV
3.1 mg
Other constituentsQuantity
Calories from fat42 kJ (10 kcal)
Cholesterol0 mg (0%)

Values may be different outside US market.
Percentages are roughly approximated using US recommendations for adults.
Source: Kellogg's



Toucan Sam has been the mascot of Froot Loops since its first appearance. Toucan Sam is a blue anthropomorphic toucan; the colors of his bill correspond to the three original Froot Loop colors.[6] While most toucans have a good sense of smell, he is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose! It always knows!" or "Follow my nose! For the fruity taste that shows!"


A bowl of Froot Loops with milk

Kellogg's made several varieties of snack foods, including snack bags called Snack Ums. Snack Ums were similar to the cereal but larger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors"..."Flavor Bursting!"[7] Froot Loops-branding by Kellogg's was also used with the Froot Loops cereal bar.[8]

In the middle of 2012, Kellogg's introduced Froot Loops to the UK market for a limited time with only the secondary colors (orange, green, and purple), as natural color substitutes for red, yellow, and blue could not be found. The recipe also differed from the US version. Kellogg's stated that "due to European legislation we have been unable to produce Froot Loops to the same specifications as the US product. The formulations are different, including sugar and salt levels and the UK version has been produced with natural food additives and flavourings which will account for the differences in appearance and taste between the two products." The UK Froot Loops are also larger in size compared with their American counterparts, and due to the different method of formulation, are a much coarser cereal. In September 2015, Kellogg's removed Froot Loops from the UK market due to a lack of demand for the cereal, although in 2017, a special Unicorn Froot Loops limited edition was released in the UK.[9]

Froot Loops BloopersEdit

In February 2015, a spinoff cereal called Froot Loops Bloopers was sold and was promoted by licensing a unique Angry Birds Space episode.

Froot Loops Mini DonutsEdit

In 2018, Carl's Jr. and Hardee's began selling Froot Loops Mini Donuts.

In popular cultureEdit



  1. ^ "Kellogg's® Froot Loops® cereal". 29 August 2012.
  2. ^ "Evolution of the Human Diet: The Known, the Unknown, and the Unknowable". Retrieved 2016-10-16.
  3. ^ Image of Kellogg's UK Froot Loops. Retrieved 17 June 2015.
  4. ^ "Are the different colors of Froot Loops different flavors?". The Straight Dope.
  5. ^ Locker, Melissa (21 January 2014). "Breaking Breakfast News: Froot Loops Are All the Same Flavor".
  6. ^ "The Evolution of Froot Loops' Toucan Sam: From 1960s Black and White to 2013 in 3D". Retrieved 2018-02-05.
  7. ^ "Snack Ums Froot Loops".
  8. ^ "Froot Loops Cereal & Milk Bars".
  9. ^ "Kellog's just launched unicorn fruit loops in the uK".

External linksEdit