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Franco Noriega is a New York entrepreneur[1] who has branched out into the restaurant business, modelling, television, and the music industry.[2] He is also a retired professional swimmer.

Franco Noriega
Birth nameFranco Noriega
BornPeru, South America
GenresPop, Latin Pop
  • singer
  • songwriter
Years active2018–present

Noriega started swimming competitely at a young age, eventually representing Peru at various international sporting events. After retiring from his swimming career, he moved to New York City in 2007 and started modelling. He has since also opened his own restaurant, BABY BRASA, which focusses on organic Peruvian cuisine and catering.[3][4] Noriega has hosted several television programs on the Food Network [5], and has appeared as a culinary guest on various talk shows such as The Ellen DeGeneres Show[6], Live with Kelly and Ryan[7], and The Wendy Williams Show.[8] In 2017, Noriega ventured into the music industry with his debut single "Me Aceleras." Noriega released his second single, "Tu Llamada", in 2019.[9][10]


Early lifeEdit

Born and raised in Peru, Franco Noriega grew up swimming competitively, representing Peru in several world tournaments. He moved to New York City in 2007 to study singing and acting at the American Academy of Dramatic Arts.[11] His modeling career launched after being discovered by the fashion photographer Mario Testino. Noriega has modeled for brands like Dolce & Gabbana, Calvin Klein, Roberto Cavalli, Louis Vuitton,[11] and Hugo Boss. In 2012, he became the youngest Creative Director at Macy's for the millennial division.[12] [13]

Business careerEdit

Noriega was raised in a family of entrepreneurs; his parents own several businesses, including restaurants in Latin America.[14] In 2015 he attended the International Culinary Center in New York City.[15] In 2016 he founded the Peruvian restaurant BABY BRASA,[16] and subsequently opened the brand's flagship location in the West Village as well as a full-service catering division.[17] He also co-owns a restaurant chain in Peru with his sister.[11][18]

TV and Music careerEdit

Franco Noriega has appeared as a culinary guest on various talk shows such as The Ellen DeGeneres Show[19], Live with Kelly and Ryan[7] and The Wendy Williams Show[8]. [6]

In 2017, he was a contestant on the Latin version of Dancing with the Stars: Mira Quien Baila[20].

Later that year he launched his first single "Me Aceleras", [21] which he performed in various shows, including Teletón 2018, a telethon benefiting underprivileged children. [22]. In 2019 he released his second single "Tu Llamada."[23] [24]


  1. ^ "Taking Your Brand Viral With Franco Noriega The Shirtless Chef". ART19. Retrieved 2018-10-21.
  2. ^ FRANCO NORIEGA (2018-05-10), MeAceleras, retrieved 2018-10-21
  3. ^ Lynch, Scott. "Underwear Model Opens Shockingly Good Peruvian Spot On LES". Gothamist. Archived from the original on 2016-10-17. Retrieved 2016-10-23.
  4. ^ "About". Retrieved 28 October 2016.
  5. ^ "Familiar Food Network Faces Among People's Sexiest Chefs Alive". Food Network. Retrieved 2018-10-21.
  6. ^ a b TheEllenShow (2016-11-01), Naked Peruvian Chef Franco Noriega Heats Things Up with Ellen, retrieved 2018-10-21
  7. ^ a b "Chef Franco Noriega Prepares A Romantic Meal For Your Valentine | LIVE with Kelly and Ryan". Retrieved 2018-10-21.
  8. ^ a b The Wendy Williams Show (2017-02-14), Valentine's Day Recipes, retrieved 2018-10-21
  9. ^ Tu Llamada, retrieved 2019-01-26
  10. ^ Tu Llamada, retrieved 2019-01-26
  11. ^ a b c Schmalbruch, Sarah (23 Jun 2016). "Everyone is talking about this model turned chef who's opening a new restaurant in NYC". Insider. Retrieved 28 October 2016.
  12. ^ Berlinger, Max (2016-08-03). "How a Model-Turned-Chef Maintains His Six Pack". GQ. Retrieved 2016-10-23.
  13. ^ "Chef de moda: en exclusiva, desde Nueva York, Franco Noriega". COSAS.PE (in Spanish). 2017-02-08. Retrieved 2018-10-21.
  14. ^ "Nuestras tiendas | Pastipan". (in Spanish). Retrieved 2018-10-21.
  15. ^ International Culinary Center
  16. ^ "This model turned chef opened a Peruvian restaurant in NYC — and people love it". INSIDER. Retrieved 2016-10-23.
  17. ^ "CATERING". BABY BRASA. Retrieved 2018-10-21.
  18. ^ "Loreta | Comida Saludable en San Isidro y La Molina". (in Spanish). Retrieved 2018-10-21.
  19. ^ TheEllenShow (2016-11-01), Naked Peruvian Chef Franco Noriega Heats Things Up with Ellen, retrieved 2018-10-21
  20. ^ "Peruvian Chef Who Went Viral For Shirtless Cooking Videos Is Competing on 'Mira Quien Baila' Shirtless". Remezcla. 2017-09-29. Retrieved 2018-10-21.
  21. ^ Me Aceleras, 2017-11-09, retrieved 2018-10-21
  22. ^ Redacción, Redacción (2018-09-14). "Teletón 2018: Estos son los artistas internacionales que participarán de la gala | VIDEO". Peru21 (in Spanish). Retrieved 2018-10-21.
  23. ^ Tu Llamada, retrieved 2019-01-26
  24. ^ FRANCO NORIEGA, "Tu Llamada" by Franco Noriega (Official Music Video), retrieved 2019-01-26

Further readingEdit

External linksEdit