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First Alert
Headquarters Aurora, Illinois
Products Smoke detectors, carbon monoxide detectors, fire extinguishers, security cameras
Parent Newell Brands

First Alert is an American safety brand company, based in Aurora, Illinois. They make carbon monoxide detectors, smoke alarms, fire extinguishers, and other safety products like flashlights and fire escape ladders. They support fire safety in partnership with Safe Kids USA and The United States Fire Administration, providing smoke alarms at reduced cost to low-income families in the United States.[1]



  • 1958-company created by BRK.[2][3]
  • 1964-made first battery-powered smoke detector
  • 1974-Sears begins selling the "BRK SS74R" battery powered smoke alarm
  • 1992-Sold to T.H. Lee & Associates
  • 1998-Sold to Sunbeam Corporation
  • 2002-American Household, Inc. is formed from Sunbeam Corporation
  • 2005-Jarden Corporation (NYSE: JAH) purchases American Household, Inc.
  • 2006-BRK Brands/ First Alert becomes part of Jarden Branded Consumables.
  • 2016-Newell Rubbermaid acquires Jarden, including BRK Brands, forming Newell Brands.


  • 2009 DIY, Garden & Housewares "Silver" Industry Award in Security & Safety- Tundra [UK, Europe]
  • 2008 Chicago Innovation Award- Tundra
  • 2007 International Housewares Show "Best of Show"- Tundra
  • 2006 Golden Hammer Gold Level Award Winner
  • 2005 Golden Hammer Gold Level Award Winner
  • 2004 Golden Hammer Gold Level Award Winner
  • 2003 Golden Hammer Gold Level Award Winner
  • 2002 SPARC Award Winner
  • 2001 Popular Mechanics Editor's Choice Award for SA302
  • 2001 Good Housekeeping "Good Buy" Award for SA302
  • 1999 CHAMPS Award for winning marketing strategy in the consumer category
  • 1999 EFFIE Award for "Be Safe...Replace" campaign, most effective advertising campaign in the health aids category
  • 1997 Pinnacle Award for the Standard for Excellence


First Alert branded fire extinguishers model FE1A10G with serial numbers beginning with RH, RK, RL, RP, RT, RU, or RW were recalled. Fire Extinguishers were sold from September 1999 through September 2000.[4]


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