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Feature.fm is a marketing and advertising platform for music industry professionals like labels, artists, and other music marketers. They offer a self-serve, music-focused ad platform and a marketing suite to help artists marketing to fans in a smarter way. The Marketing Suite includes tools like Pre-Saves, Gated Unlocks & Contests, Music Smart Link Landing Pages, Audience Email Collection, Music Analytics, and other landing pages that fans engage with or are directed to the artist's content.[2] The ad platform includes a native song advertising network through which artists can promote their songs inside music streaming services and on music websites.[3] Artists' sponsored songs are played to people who are currently listening to streaming radio of the artist's style of music as an alternative to traditional audio ads.[4] Feature.fm partners with streaming services to help them reduce audio ads and improve user experience by using native content as a source of advertising.
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| Type of business | Private |
|---|---|
| Founded | 2013 |
| Headquarters | |
| Country of origin | Israel |
| Founder(s) | Lior Aharoni, Zohar Aharoni, Lior Shapsa |
| CEO | Lior Aharoni |
| Key people | Lior Aharoni: Co-Founder & CEO Zohar Aharoni: Co-Founder & CTO Daniel Sander: CCO[1] |
| Industry | Music |
| Products | Music Smart Links, Pre-Saves, Social Unlocks, Action Pages, Contests, Sponsored Songs, Social Advertising, Retargeting, Audience Email Collection, Audience Communications |
| Services | Music marketing, advertising, and analytics platform |
| URL | feature.fm |
| Launched | 22 July 2014 |
| Current status | Active |
Feature.fm is currently funded by Star Farm Ventures.[5]
Sponsored Song Partners edit
Feature.fm is currently partnered with 8tracks,[6] Deezer,[7] Audiomack, Sua Musica, and a network of music websites and blogs.
Founders edit
Feature.fm was founded by Lior Aharoni, Zohar Aharoni and Lior Shapsa.[citation needed]
References edit
- ^ "About Us". Feature.fm.
- ^ "Feature.fm offers free "pre-save" tool for upcoming releases on Spotify, Apple Music and Deezer". TechCrunch. Retrieved 2018-10-05.
- ^ Brown, Harley. "The 7 Up-and-Coming Music Companies Joining Silicon Alley's Tech Boom". Billboard.com. Billboard. Retrieved 10 March 2015.
- ^ "How I Got My Song On 200 Deezer Playlists Using Feature.fm". hypebot. 18 August 2017. Retrieved 2018-10-05.
- ^ Star Farm Ventures
- ^ Rosenberg, Jake (10 March 2015). "Ad Revenue Growing From Mobile Streaming". Hypebot.com. Hypebot. Retrieved 10 March 2015.
- ^ "Deezer Partners With Feature.fm to Let Artists Pay for Sponsored Plays". billboard.com. Retrieved 5 December 2017.