Irish Farmers Journal
The Irish Farmers Journal is a weekly newspaper (published Thursdays) which provides the latest farming news, specialist advice, market data and country living features to the Irish agricultural industry and the families dependent on it. The publication is printed and distributed to over 4,500 shops on the island of Ireland and it's e-paper (replica of the printed edition) is read in over 100 countries. It is the largest selling agricultural publication in both Ireland and the UK with 263,000 weekly readers and it had an audited weekly circulation sale of 62,226 copies at the end of 2019.
|Owner(s)||The Agricultural Trust|
|Headquarters||Irish Farm Centre, Bluebell, Dublin 12|
Since its establishment in 1948, the Irish Farmers Journal has been working with Irish farmers and the agricultural industry, to encourage and sustain a prosperous farm economy in Ireland. It employs 90 people and is owned by The Agricultural Trust which also owns The Irish Field. The Irish Farmers Journal is the only agricultural publication which operates as a legal Trust. The trust’s only mandate is to provide the best possible technical support, market information and news to the agricultural sector with all profits going back into meeting the Trust’s objectives – to enhance the competitiveness of Irish farming and the wellbeing of those engaged in the sector.
Its ownership structure provides the Irish Farmers Journal with a significant advantage over other media as it permits it to make significant investments in editorial content which in turn generates unique content that its readers can't get elsewhere. An example of this is Tullamore Farm where close to €1m has been invested in a demonstration farm - the aim is to show readers inside the paper each week how they can be more efficient and profitable.
Irish Farmers Journal wins ‘Digital Excellence’ Award at the 2018 Newsbrands Ireland Journalism Awards
The Irish Farmers Journal took home the “Digital Excellence” Award at the 2018 Newsbrands Ireland Journalism Awards held in the Mansion House, Dublin (Nov 2018). These annual awards celebrate quality, original journalism which is an integral part of Irish society. In the digital excellence category, the Irish Farmers Journal competed against strong entries from The Irish Times, The Irish Sun and The Times, Ireland Edition. In awarding the Irish Farmers Journal the Digital Excellence award, the judges noted the significant achievement by the editorial and technical teams who together generated the most innovative, effective, user-friendly and informative online content of all national newsbrands. This content was communicated to our target audience through innovative design and the significant use of multimedia platforms to bring the content to life – videos, podcasts, infographics, social media, photography & much more.
Irish Farmers Journal named Media Brand of the Year 2017
The Irish Farmers Journal was named the Media Brand of the Year at the prestigious Media Awards 2017 in Dublin. The Irish Farmers Journal saw off stiff competition from other strong brands on the shortlist, including Independent News and Media, Media Central (home of radio stations Spin 1038 and 98FM), EVOKE.ie, Kinetic and Exterion Media. The judging panel, which included Ciaran Cunningham, chief executive of Carat Ireland, was impressed by the Irish Farmers Journal’s ability to maintain print circulation sales in a period of massive digital growth for the brand.
Journalists include Phelim O'Neill, Adam Woods, Aidan Brennan, Stephen Robb, Andy Doyle, Lorcan Allen, Pat O'Toole, Caitriona Morrissey, Amy Forde, Hannah Quinn Mulligan, David Wright, Kieran Mailey, Paul Mooney, Peter Thomas Keaveney, Gary Abbot, Matt Dempsey (former editor), Mairead Lavery, Anne O'Donoghue, Maria Moynihan, Ciara Leahy, Amii McKeever, Barry Cassidy, Shane Murphy & Nathan Tuffy. It is edited by Justin McCarthy (Editor & CEO).
Supplements and magazinesEdit
The Agricultural Trust – publishers of:
o Irish Farmers Journal: Largest selling agri publication in Europe.
o The Irish Field: Largest selling racing and equine publication in Ireland.
o Irish Country Magazine: Glossy women’s lifestyle magazine
o Annual Irish Beef and Sheep Farmer Magazine
o Annual Irish Dairy Farmer Magazine
o Annual Cheltenham Magazine
o Annual Horse Show Magazine
The Agricultural Trust published its first edition of Irish Country Magazine in spring 2012. The success of the publication has led to the Agricultural Trust developing and publishing numerous other titles, including The Irish Field Dublin Horse Show magazine, The Irish Field Cheltenham annual, Irish Dairy Farmer, Irish Beef Farmer, Irish Pedigree Breeder and the Irish Farmers Journal's Feed Guide magazine. The addition of these titles has led to the creation of numerous new positions within the Agricultural Trust and as the company continues to expand. As well as developing new magazine titles, the Agricultural Trust has expanded its offering into event management, marketing and advertising campaigns, app design and development, and video production through its Traction marketing agency. Digitally, The Irish Farmers Journal has launched a new website and monetized successfully with over 20,000 customers paying for our specialized digital content. In other innovative developments, we have just launched Martbids – a new and exciting app for farmers that allows farmers to bid on cattle from the comfort of their own home. The publishing industry is changing and the Agricultural Trust is changing with it.
Irish Country LivingEdit
The "Irish Country Living" weekly magazine inside the Irish Farmers Journal covers many topics from gardening to health to education to music. It is edited by Amii McKeever. Journalists include Maria Moynihan, Neven Maguire, Katherine O'Leary, Damien O'Reilly, Anne O'Donoghue and Ciara Leahy.
Nicholas Peacock – Irish farmer who kept a diary of his farm work from 1740 - 1751.
- AdWorld (2019-10-25). "Irish Farmers Journal Grows Print Readership by 8,000 to 263,000". AdWorld.ie. Retrieved 2020-06-10.
- http://newsbrandsireland.ie/data-centre/circulation/[bare URL]
- "Watch and listen: Tullamore Farm – a new venture for the Irish Farmers Journal". www.farmersjournal.ie. Retrieved 2020-06-10.