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FanSided is a fandom-focused sports, lifestyle and entertainment network of more than 300 websites. It was co-founded and launched in 2009 by brothers Zach Best and Adam Best.[1]. FanSided is owned by Meredith Corporation and is headquartered in Chicago, Illinois.[2]

FanSided
Type of site
Entertainment
Available inEnglish
HeadquartersChicago, Illinois, United States
OwnerMeredith Corporation
Founder(s)Zach Best, Adam Best
Websitefansided.com
CommercialYes
Launched2009; 10 years ago (2009)

AboutEdit

The FanSided network consists of more than 300 websites, and also has a dedicated mobile app and daily newsletters.[3] As of June 2016, FanSided was the fastest-growing among the top 15 digital sports networks.[2]

FanSided has been characterised as producing large amounts of low quality content optimized for search engines.[4] It has also been accused of exploiting its contributors, by paying very low rates for articles.[4]

HistoryEdit

The idea of FanSided was born in 2007 when brothers Adam and Zach Best co-founded a Kansas City Chiefs blog called Arrowhead Addict. The FanSided network was officially launched in 2009.[3]

Over time, the site expanded to include other professional sports, as well as more topics, including general news, entertainment, lifestyle and fandoms like Game of Thrones, The Walking Dead, and Star Wars.[1]

Matt Blake joined the company as a partner and chief product officer in 2011.[5] Both Matt Blake and Zach Best serve as co-CEOs of FanSided.[6]

FanSided was acquired by Time Inc. on May 26, 2015. Financial details of the agreement were not disclosed.[7] Under Time Inc.’s ownership, founders Adam and Zach Best continued to oversee FanSided as a division of the Sports Illustrated Group.[8]


On March 2, 2017, Adam Best announced his departure from the company.[9]

On January 31, 2018, Time Inc. was acquired by Meredith Corporation, which assumed ownership of all of Time Inc.’s media brands, including FanSided.[10]

PartnershipsEdit

In August 2012, FanSided partnered with Sports Illustrated.[11] The partnership offered Sports Illustrated an opportunity to expand its local sports coverage and reach new customers via FanSided's digital network. As part of the partnership, Sports Illustrated's website featured links to content on FanSided websites. Time Inc. also sold ads on the FanSided websites with revenue shared between the two entities.[1]

ProjectsEdit

FanSided Mobile AppEdit

FanSided released its IOS app on February 15, 2013 that allowed users to subscribe to any of the outlet's existing sites.[12] The Android version of the app was released on September 13, 2013.[13]

FanSided Fan of the YearEdit

On November 6, 2015, in conjunction with Sports Illustrated, FanSided announced the FanSided Fan of the Year contest. The annual contest is aimed at recognizing the most dedicated sports fans. The five finalists are interviewed and profiled on FanSided.com and receive a one-year subscription to Sports Illustrated. The grand prize winner is featured in Sports Illustrated.[14]

Fandom 250Edit

On November 1, 2016, FanSided announced Fandom 250, a subjective ranking of the best 250 fandoms in the world.[15] The yearly ranking is assembled by a panel of experts who evaluate more than 500 fandoms across multiple categories, including sports, technology, entertainment, lifestyle and more. The fandoms are evaluated based on their size, longevity, economic and media impact, as well as the passion of its fans.[16][17]

FanSided Chrome ExtensionEdit

FanSided launched a dedicated extension for Google Chrome web browser on March 1, 2017. The extension enables users to create a customizable news feed and receive desktop notifications about new articles posted throughout the FanSided Network.[18]

TrafficEdit

According to the June 2016 comScore report, the FanSided network averaged more than 10 million unique visitors per month.[19]

ControversiesEdit

Fictional columnist Burt GertsonEdit

On September 29, 2016, Burt Gertson, who was listed as one of FanSided's writers, got into a Twitter argument with former adult film actress Mia Khalifa, who at the time was a regular sports columnist at FanSided. It soon turned out that Gertson was not a real person despite initial claims by FanSided former Editor-in-Chief Jim Cavan. Shortly after, FanSided admitted in a series of tweets that Gertson was not real and his column was meant to be fictional satire.[20] FanSided issued a statement on October 1, 2016 announcing that it had fired Cavan.[21][22]

ReferencesEdit

  1. ^ a b c Gounley, Thomas "Fan-focused websites started by Hillcrest grads acquired by publisher of Sports Illustrated", Springfield News-Leader, June 9, 2015.
  2. ^ a b Lazare, Lewis "How Time Inc.'s FanSided.com network is putting down roots in Chicago", Chicago Business Journal, September 9, 2016.
  3. ^ a b Steigrad, Alexandra "Time Inc. Buys FanSided, Talks Future Deals", Women's Wear Daily, May 26, 2015.
  4. ^ a b Wagner, Laura. "FanSided, Sports Illustrated's Slimy Appendage, Reeks Of Exploitation". Deadspin. Retrieved 6 June 2019.
  5. ^ Marthis, Rose "Nine Questions with Zach and Adam Best", 417 Magazine, October, 2105.
  6. ^ Executive Leadership page, FanSided. Retrieved 2018-05-15.
  7. ^ Zacks Equity Research "Time Inc. Expands Media Coverage with FanSided Acquisition", Nasdaq, May 27, 2015.
  8. ^ "Time Inc. acquires FanSided, a sports and entertainment digital network", Sports Illustrated, May 26, 2016.
  9. ^ Bucholtz, Andrew "FanSided CEO/GM/co-founder Adam Best announces his departure", Awful Announcing, March 2, 2017.
  10. ^ "Meredith Corporation Announces Completion Of Time Inc. Acquisition And Reports Fiscal 2018 Second Quarter And First Half Results", Meredith Corporation, January 31, 2018.
  11. ^ Lopez, Freddy "FanSided: An Oral History of the Next Big Sports Media Network", Sports Techie, December 2, 2013.
  12. ^ Allen, Patrick "FanSided Releases New iOS App", FanSided, February 15, 2013. Retrieved 2018-05-15.
  13. ^ Allen, Patrick "FanSided Releases New Android App", FanSided, September 13, 2013. Retrieved 2018-05-15.
  14. ^ Tirado, Luis Jr. "FanSided Fan of the Year contest, get on Sports Illustrated!", FanSided, November 6, 2015. Retrieved 2018-05-15.
  15. ^ "Time Inc’s FanSided announces inaugural 'Fandom 250'”, FanSided, November 1, 2016. Retrieved 2018-05-15.
  16. ^ Quinn, Dave "Which Star Beat the Kardashians for the Best Celebrity Fanbase of 2017? (Hint: He Rocks!)", People, December 12, 2017.
  17. ^ Burgess, Janita "This Week in Fandom, Volume 66", Organization for Transformative Works, November 14, 2017.
  18. ^ "FanSided launches personalized Chrome extension for sports fans", FanSided, March 3, 2017. Retrieved 2018-05-15.
  19. ^ Ringle, Hayley "Time Inc. sports and entertainment fan website network expands to Scottsdale, hiring", Phoenix Business Journal, August 30, 2016.
  20. ^ Laird, Sam "The strange saga of the ex-porn star and the fake sports columnist", Mashable, September 30, 2016.
  21. ^ Lombardi, Matt "FanSided Announces It’s Fired Its Editor-In-Chief After Mia Khalifa Controversy", The Spun, October 1, 2016.
  22. ^ "To Our Fans:", FanSided, October 1, 2016. Retrieved 2018-05-15.

External linksEdit