Falter (English: Butterfly) is a weekly news magazine published in Vienna, Austria.

Editor-in-chiefArmin Thurnher, Florian Klenk
CategoriesNews magazine
PublisherFalter Verlagsgesellschaft
FounderWalter Martin Kienreich
Year founded1977; 44 years ago (1977)
Based inVienna

History and profileEdit

Slogan of the Viennese weekly magazine Falter at the presentation of the 2001 book Früher war hier das Ende der Welt – Reportagen by Florian Klenk [de]

Established in 1977, Falter is published weekly on Wednesdays.[1] The magazine was founded by Walter Martin Kienreich. The publisher is Falter Verlagsgesellschaft.[2] The magazine has no political affiliation.[3] Its headquarters is in Vienna.[4]

Falter reports from a broadly left-liberal perspective on politics, media, culture and the life in Vienna.[1][2] Since Spring 2005 a local edition has also been published in Styria. The weekly has a science supplement, Heureka, which is supported by the Austrian Ministry of Education and Science.[5] The supplement features critical analyses of scientific activities, science policy, science/society relationships and university-based science and each issue focuses on a scientific topic, including genetics, science and politics among the others.[4] It is distributed not only to the readers of Falter but also to university departments, the relevant ministries and other related institutions.[4]

In addition to its original role as a magazine of the arts and social life, Falter has also developed a reputation for investigative journalism.[1][2]

The 2007 circulation of Falter was 63,000 copies.[2] In 2010 its circulation was 48,000 copies.[6]

See alsoEdit


  1. ^ a b c "The Austrian media landscape". Wien International. Archived from the original on 14 October 2013. Retrieved 7 October 2013.
  2. ^ a b c d "Falter". Euro Topics. Retrieved 15 December 2014.
  3. ^ Kimberly Bradley (October 2014). "Alive and kicking". Monocle. 77 (8). Retrieved 15 December 2014.
  4. ^ a b c Ulrike Felt; Martina Erlemann (June 2003). "The Austrian media landscape: Mass-production of public images of science and technology". OPUS Report. Archived from the original on 13 October 2013. Retrieved 1 January 2015.
  5. ^ "Biotechnology" (PDF). EU. 31 May 2002. Archived from the original (Report) on 7 October 2013. Retrieved 5 October 2013.
  6. ^ "Western Europe Media Facts. 2011 Edition" (PDF). ZenithOptimedia. Retrieved 6 March 2016.

External linksEdit