Faith branding or religious branding[1] is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.[2] Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.[3]
In the 2010s, religious marketing had risen substantially over the past two decades due to a confluence of societal changes.[1]
References
edit- ^ a b Mara Einstein. "The Evolution of Religious Branding", Social Compass, Volume 58 Issue 3, September 2011.
- ^ Flynn, John (July 26, 2009). "Churches Communicating a Message of Hope". Global Zenit News. Archived from the original on April 16, 2013.
- ^ Jacobs, Mary (April 14, 2007). "Don't shy from marketing savvy in branding faith". The United Methodist Reporter. Archived from the original on 2007-05-18.
Sources
editFurther reading
edit- Cooke, Phil (26 October 2010). Branding Faith: Why Some Churches and Non Profits Impact Culture and Others Don 't (Large Print 16pt). ReadHowYouWant.com. ISBN 978-1-4596-0650-0.
- Hanlon, Patrick (24 January 2006). Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future. Simon and Schuster. ISBN 978-0-7432-7797-6.
- Twitchell, James B. (18 September 2007). Shopping for God: How Christianity Went from In Your Heart to In Your Face. Simon and Schuster. ISBN 978-1-4165-4572-9.
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