Faherty Brand

Faherty Brand is an American clothing company, founded by twin brothers Alex and Mike Faherty.[1] Its aesthetic was described as "surf hippie" by The New York Times.[2]

Faherty Brand
FounderAlex & Mike Faherty
WebsiteOfficial website


Before founding Faherty, Mike Faherty was employed by Ralph Lauren, while Alex Faherty worked in private equity at Cerberus.[3][1]

They started the company to create a "perfect" board short.[3] Swim trunks were the initial offering from Faherty Brand.[1]

Faherty Brand debuted its first full clothing line in the summer of 2013.[3]


Faherty Brand has a retail presence in cities including New York, Boston, and elsewhere.[2]


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