Faherty Brand is an American clothing company, founded by twin brothers Alex and Mike Faherty. Its aesthetic was described as "surf hippie" by The New York Times.
Before founding Faherty, Mike Faherty was employed by Ralph Lauren, while Alex Faherty worked in private equity at Cerberus.
They started the company to create a "perfect" board short. Swim trunks were the initial offering from Faherty Brand.
Faherty Brand debuted its first full clothing line in the summer of 2013.
Faherty Brand has a retail presence in cities including New York, Boston, and elsewhere.