Wikipedia

FFFACE.ME

FFFACE.ME is an international studio that creates AR filters and mirrors, digital fashion and beauty products, AI and Mixed Reality projects for brands' marketing communications.

FFACE.ME
Company typePrivate
Founded2019
FounderDmytro Kornilov
HeadquartersLondon, United Kingdom
Websitehttps://ffface.me/

Among the clients of FFFACE.ME are brands such as L’Oreal, Prada Beauty, MUGLER Beauty, Bershka, Clarins, Marc Jacobs, Ralph Lauren, Fendi, Puig, Hugo Boss, Dolce&Gabbana Beauty, Pepsi, Puma, Visa, Meta,  Avon, Maybelline, Wella, La Roche Posay, Porsche, and more.[1][2]

History

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FFFACE.ME was founded by Dmytro Kornilov and Yegor Kumachov in June 2019 and initially focused on Instagram filters. Later, the studio shifted its focus to popularising AR mirrors and Semi-digital clothing among fashion and beauty brands.[3][4][5]

In June 2020 FFFACE.ME in collaboration with Ukrainian brand Finch presented the world’s first capsule of semi-digital clothing.[6][7][8]

In October 2020, FFFACE.ME collaborated with Ukrainian brand FINCH to create the world's first immersive fashion collection, allowing users to virtually try on looks via Instagram globally.[9]

In 2021, FFFACE.ME introduced Europe's first virtual influencer Astra Starr.[10][11][12][13][14]

In February 2021, the studio and apparel brand FINCH collaborated with 5 international digital artists, muralists, and designers to create a semi-digital clothing collection. Scanning the QR code printed on each item in the collection activates the AR component for that piece. The collection was presented at Dubai Expo in 2021 and at Milan Fashion Week in 2022.[15][16][17][18][19]

In January 2023 FFFACE.ME became the official partner of Meta.[20]

In April 5 2023, FFFACE.ME collaborated with Bershka to introduce the world's first semi-digital clothing collection for the mass market. The "Wearable Art" collection was presented in the new Bershka store in Lisbon. Customers can add digital elements to specific physical garments using the Instagram filter. Following this, two more collections were presented: one in Milan in 2023, and another in Mexico in 2024.[21][22][23][24]

In May 2023, FFFACE.ME introduced its latest innovative product - AR Mirrors. To promote Mugler's new fragrance Angel Elixir, the French brand created a series of interactive XR installations, which digitally apply the Angel Elixir effect on visitors of Charles de Gaulle Airport in Paris, Alexa Mall in Berlin, and PEP Mall in Munich.[25][26][27]

In June 2023, FFFACE.ME became the first official partner of Metaverse Beauty World, assuming responsibility for AR Mirror integration.[28][29]

In September 2023, FFFACE.ME launched a project for PRADA Beauty set against the backdrop of the Paris Opera. The project featured AR Mirrors with two Prada Paradoxe fragrances bottles. Visitors could see their reflections altered by an AR Filter and immediately receive a photo of the experience.[30]

On October 11, FFFACE.ME collaborated with Maybelline New York to launch an augmented reality (AR) installation for Maybelline's Falsies Surreal mascara. FFFACE.ME implemented the world's largest AR mirror, covering 4,000 square meters on the facade of Gulliver Mall in Kyiv, Ukraine.[31][32]

On October 2023,  FFFACE.ME, in collaboration with digital artist Ines Alpha, created an official Instagram filter for The Rolling Stones' album release, providing fans with a new method to interact with the band's music and artistic concept.[33]

On April 2024, FFFACE.ME collaborated with Dolce&Gabbana to present its latest make-up collection in New York City.[34]

On April 2024, to support the launch of Polo Est. 67 Eau de Toilette by Ralph Lauren Fragrances FFFACE.ME launched a cross-platform XR campaign in offline retail and social media.[35]

On April 2024, FFFACE.ME presented the world's first semi-digital jeans collection, which includes 5 items with AR layers.[36][37][38]

References

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  1. ^ "Bershka and FFFACE.ME debut the world's first semi-digital clothing collection". 9 May 2023. Retrieved 2024-04-16.
  2. ^ "Smart mirrors are getting a second look from fashion". 30 May 2023. Retrieved 2024-04-16.
  3. ^ AR, Everything VR & (2022-09-29). "Dmitry Kornilov, CEO of FFFACE.ME – Everything VR & AR – Podcast". Podtail (in German). Retrieved 2024-06-10.
  4. ^ "FFFACE.ME". Retrieved 2024-04-16.
  5. ^ "Alternative reality: bye, reality". 7 May 2020. Retrieved 2024-04-16.
  6. ^ "Augmented Reality Clothing by FINCH x FFFACE | NOT JUST A LABEL". www.notjustalabel.com. Retrieved 2024-06-10.
  7. ^ Stevens, Ben (2021-09-08). "Finch launches first 'mixed reality' fashion line - Latest Retail Technology News From Across The Globe - Charged". Retrieved 2024-06-10.
  8. ^ "«Понад 100 мільйонів контента з нашими фільтрами»: інтерв'ю із засновниками FFFACE.МЕ – AIN.UA" (in Ukrainian). 2021-06-03. Retrieved 2024-06-10.
  9. ^ "Deepfake Lookbook by FINCH: first in the world to allow AR fitting of collections". 25 October 2021. Retrieved 2024-04-16.
  10. ^ Schlutt, Marcel (2023-08-11). "ASTRA'S Virtual 3D Artist Embarks on an Unprecedented Journey of Pleasure and Self-Discovery with Cutting-Edge 3D Toys". KALTBLUT Magazine. Retrieved 2024-06-10.
  11. ^ "Welcoming 29 Newfound Virtual Influencers to VirtualHumans.org". www.virtualhumans.org. Retrieved 2024-06-10.
  12. ^ "The Ukrainians fighting the country's information war". Sifted. Retrieved 2024-06-10.
  13. ^ "Astra Starr | Bilingual". Metal Magazine (in Spanish). Retrieved 2024-06-10.
  14. ^ "Диджитал инфлюенсерка Астра Стар стала героиней обложки PINK". mmr.ua. 2021-12-17.
  15. ^ "The Expansion of Digital Fashion Collections FFFACE.ME x Finch". 28 February 2022. Retrieved 2024-04-16.
  16. ^ "Digitalized clothing by FFFACE x Finch". 8 November 2022. Retrieved 2024-04-16.
  17. ^ Barr, Anna (2021-09-10). "FFACE.ME x FINCH Launches AR Collection". Fucking Young!. Retrieved 2024-06-10.
  18. ^ "Augmented reality collection by Ukrainian brand hits runway". Reuters. Retrieved 2024-04-16.
  19. ^ "Digital fashion, how the scenario of the Web3 changes with four innovative projects". www.lofficielibiza.com. Retrieved 2024-06-10.
  20. ^ "FFFACE.ME | Meta Spark Partner | AR Marketing". spark.meta.com. Retrieved 2024-06-10.
  21. ^ "Bershka and FFFACE.ME launch world's first semi-digital clothing collection". 5 May 2023. Retrieved 2024-04-16.
  22. ^ "Bershka and FFFACE.ME debut the world's first semi-digital clothing collection". 9 May 2023. Retrieved 2024-04-16.
  23. ^ "Bershka & FFFACE.ME debut the world's first semi-di". Retrieved 2024-04-16.
  24. ^ News-Desk, Apparel Resources (2023-05-10). "Bershka and FFFACE.ME debut world's first semi-digital clothing | Retail News Europe". Apparel Resources. Retrieved 2024-06-10.
  25. ^ "AR Mirrors Offer Mugler Customers Virtual Try-On in the Real World with FFFACE.ME". 17 May 2023. Retrieved 2024-04-16.
  26. ^ "Mugler's AR Mirror Turns You Into a Constellation". 17 May 2023. Retrieved 2024-04-16.
  27. ^ "How AR Mirrors Offer Visual Marketing Meets User-Generated Content for Fashion and Beauty Retail". Forbes. Retrieved 2024-04-16.
  28. ^ "CULT Teams with FFFACE.ME to Create Metaverse Beauty World". 2023-07-04. Retrieved 2024-06-10.
  29. ^ Muhammad, Isa (2023-07-05). "Cult's Metaverse Beauty World To Offer A Canvas For Experimentation". BeyondGames.biz. Retrieved 2024-06-10.
  30. ^ "Unveiling the Prada Beauty Revolution". Retrieved 2024-04-16.
  31. ^ "Maybelline is Building a Large-Scale AR Mirror". 16 October 2023. Retrieved 2024-04-16.
  32. ^ "Maybelline Installs Building-Scale AR Mirror in Kyiv to Promote New Mascara". 18 October 2023. Retrieved 2024-04-16.
  33. ^ "Gentle Monster X Ines Alpha: The Robotic-Digital Fusion With Web3". 29 October 2023. Retrieved 2024-04-16.
  34. ^ "Dolce & Gabbana Beauty's Futuristic Vision". beautymatter.com. Retrieved 2024-06-13.
  35. ^ Ryder, Bethanie (2024-04-28). "Luxury's next big personal shopper? Meta's AI smart glasses". Jing Daily. Retrieved 2024-06-13.
  36. ^ Hendriksz, Vivian (2024-05-17). "Ffface.me launches world's first semi-digital jeans collection". FashionUnited. Retrieved 2024-06-10.
  37. ^ Hirschmiller, Stephanie. "How AI and Innovation Are Driving The Bottom Line For Beauty Retail". Forbes. Retrieved 2024-06-10.
  38. ^ "Ffface.me | English". Metal Magazine (in Spanish). Retrieved 2024-06-10.
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