EyeEm (originally Eye'em), pronounced "I am",[1] is a German technology company that provides services related to photography. It was co-founded by Florian Meissner, Ramzi Rizk, Gen Sadakane, and Lorenz Aschoff in Berlin in 2011.[2] Eyeem.com and the EyeEm mobile app offer photographers the ability to share photographs and discuss photography.[3] The technology company uses artificial intelligence to find the images to license to brands, agencies or individuals.[4] As of August 2016, the community had over 18 million users and more than 70 million photos.[5]

Type of businessPrivately held company
Type of site
Photo sharing / Social Networking
HeadquartersKohlfurter Str 41/43
Area servedWorldwide
Founder(s)Florian Meissner
Ramzi Rizk
Gen Sadakane
Lorenz Aschoff
CEOFlorian Meissner
EmployeesOver 70
Current statusActive

In June 2021, EyeEm was acquired by Talenthouse.[6]


In early 2010, photographers Florian Meissner, Ramzi Rizk, Gen Sadakane and Lorenz Aschoff decided to host a mobile photography competition. The winners and runners-up were part of an exhibition that took place in Berlin on June 22 of the same year.[7][self-published source?]

During the beta period, EyeEm was an iPhone only app and was called EYE'EM, and had around 5,000 users from 79 countries.[8] In early 2011, the founders began working on the idea full-time and launched the first version of the EyeEm app on Android and iOS in August 2011.[9]

In March 2014, EyeEm partnered with Getty Images to distribute photographs taken by EyeEm users.[10] By June 2014, EyeEm had over 10 million users.[11]

In March 2015, EyeEm reached 13 million users and launched Market, its online marketplace where users can sell their own images.[12] A month later, in April 2015, the company raised $18M in Series B funding. The round was led by Valar Ventures and includes existing investors Earlybird Ventures, Passion Capital, Wellington Partners, Atlantic Labs and Open Ocean Capital. As part of the new round, Valar took a board seat at the company.[13] In June 2015, EyeEm launched the Discover Feed, a manually curated feed.[14] In September 2015, EyeEm launched EyeEm Vision (previously called EyeVision), a deep learning computer vision framework that attempts to identify and rank images by aesthetics and concept.[15]

In January 2016, EyeEm announced a new partnership with Alamy as another distribution partner besides Getty.[16] In May 2016, EyeEm launched The Roll, an iOS app that attempts to analyze images to rank them by quality.[17] At the Apple Worldwide Developers Conference (WWDC) in 2016 it was announced that The Roll would be one of the first apps to integrate with Siri.[18] In July 2016, EyeEm reaches 18M users and opened their Web Upload to all users.[19]

On February 16, 2019, EyeEm announced that they got hacked and its database was put for sale on the Dream Market. The database consists of roughly 22 million records and included email addresses and passwords. The passwords were stored encrypted (hashed and salted) with the SHA-1 algorithm.[20]


EyeEm's image recognition technology uses artificial intelligence to tag and rank images based on an aesthetic score assigned to each photo. When users upload a photo via the Web Upload tool, this technology is used to suggest keywords. The company applied this to an iOS app called The Roll, which launched in May 2016, and organizes the images on users' camera roll.[21]


EyeEm was incorporated in Berlin, Germany,[22] in February 2011 by founders Florian Meissner, Lorenz Aschoff, Gen Sadakane, and Ramzi Rizk.

The company has raised $24 million to date in funding from Valar Ventures, Earlybird Venture Capital, Passion Capital, Wellington Partners, Atlantic Labs and OpenOcean. In 2018, it was revealed that the company raised an additional $10 million in an internal round from existing investors, with new investors Cipio Partners joining the round.[23][24]

In June 2021, Talenthouse acquired EyeEm for close to $40 million USD.[6]


  1. ^ Oppong, Thomas (2013-11-15). "12 of the Hottest Startups in Germany". Alltopstartups. Retrieved 2016-08-04.
  2. ^ Pakarklis, Emil (2014-07-03). "How Flo Meissner Created EyeEm Photo Sharing Network". iPhone Photography School. Retrieved 2016-08-04.
  3. ^ Lee, Tyler (2015-04-16). "EyeEm Wants To Help You Sell Your Smartphone Photos but they won't pay you even if they have commissioned work from you, they won't pay you". Ubergizmo. Retrieved 2016-08-07.
  4. ^ Scott, Mark (2015-09-18). "From EyeEm, Technology to See and Tag Photos". The New York Times. Retrieved 2016-08-07.
  5. ^ Cade, DL (2016-07-27). "Exclusive: EyeEm Wooing Flickr Users, Opens Up Web Uploader to Everyone". PetaPixel. Retrieved 2016-08-07.
  6. ^ a b Butcher, Mike (29 March 2022). "Talenthouse flotation finally reveals a $40M exit for EyeEm, Europe's almost-Instagram". TechCrunch. Retrieved 17 May 2022.
  7. ^ "EYE'EM" by Mobile Photography, Lulu.com, first edition, October 26, 2010
  8. ^ "EyeEm Launches for iOS and Android". PRWeb (Press release). Retrieved 13 March 2021.
  9. ^ Butcher, Mike (2011-08-04). "EyeEm's Camera App Is A Beautiful New Interface For Photography". The News Hub. Retrieved 2016-08-09.
  10. ^ Robehmed, Natalie (2014-04-06). "Photo App EyeEm Partners With Getty To Sell User Images". Forbes. Retrieved 2016-08-09.
  11. ^ Weber, Harrison (2014-06-25). "Photography community EyeEm launches Android redesign, hits 10M users". VentureBeat. Retrieved 2016-08-09.
  12. ^ Sawers, Paul (2015-03-26). "13M users on, EyeEm launches a marketplace to let you turn your photos into cash". VentureBeat. Retrieved 2016-08-09.
  13. ^ Wagner, Kurt (2015-04-16). "EyeEm Raises $18 Million in Quest to Sell Your Smartphone Photos". Recode. Retrieved 2016-08-09.
  14. ^ Yeung, Ken (2015-07-08). "EyeEm's photo app adds curated content to inspire you and connect you". VentureBeat. Retrieved 2016-08-09.
  15. ^ Dove, Jackie (2015-09-18). "EyeEm wants its new EyeVision algorithm to be the Google of photography". The Next Web. Retrieved 2016-08-09.
  16. ^ Torrens, Lee (2016-01-19). "EyeEm Adds Alamy as Distribution Partner". Microstock Diaries. Retrieved 2016-08-17.
  17. ^ Jan Kamps, Haje (2016-05-12). "The Roll helps you find the best photos on your phone". TechCrunch. Retrieved 2016-08-17.
  18. ^ Hannah, Gal (2016-06-14). "Artificial Intelligence On Stage at Apple's #WWDC2016". The News Hub. Archived from the original on 2016-09-21. Retrieved 2016-08-17.
  19. ^ Cade, DL (2016-07-27). "Exclusive: EyeEm Wooing Flickr Users, Opens Up Web Uploader to Everyone". PetaPixel. Retrieved 2016-08-17.
  20. ^ Oppong, Thomas (2019-03-16). "620 million accounts stolen from 16 hacked websites now for sale on dark web, seller boasts". Theregister. Retrieved 2019-03-16.
  21. ^ Dwoskin, Elizabeth (2016-10-01). "New Software Sifts Photos for the Most Clickable". The Wall Street Journal. Retrieved 2016-08-17.
  22. ^ "EyeEm Receives Seed Funding". FinSMEs. 4 August 2011. Retrieved 13 March 2021.
  23. ^ "CIPIO PARTNERS - European Growth Capital and Minority Buyouts for Technology Companies". www.cipiopartners.com. Retrieved 13 March 2021.
  24. ^ Hofmann, Alex (2 July 2018). "EyeEm holte sich 10 Millionen Dollar – und erzählte es niemandem". Business Insider (in German). Retrieved 13 March 2021.

See alsoEdit