Euromonitor International

Euromonitor International Ltd is a London-based market research company founded in 1972.[1][2]

HistoryEdit

The firm was founded by Robert Senior in 1972.[3] Trevor Fenwick joined in 1978,[4][5] and is a co-founder of Euromonitor International.[6]

Euromonitor International's main product is Passport, a subscription-based database of market research. Much of the information on Passport is written by Euromonitor International's analysts, although it also includes information from various other sources.[7]

Euromonitor has done studies for the EU,[8][9] and their data is cited in writings about social issues.[10][11][12] Their demographic focus is not limited to a single age group.[13][14] The company's reports[15] and industry research are cited by media such as The New York Times and The Economist.[16][17][18]

In 2014, the Queen's Award for Enterprise: International Trade (Export) was awarded to Euromonitor.[19][20]

See alsoEdit

ReferencesEdit

  1. ^ "Chart of the Week: Coffee and tea around the world". PEWresearch.org Pew Research Center. December 20, 2013. This map from The Economist (aggregating data on 79 countries from market-research firm Euromonitor International)
  2. ^ "Sweets industry stands firm against sugar backlash - BBC News". BBC.com BBC News. February 10, 2019.
  3. ^ Euromonitor's BLog on the Queen's Award referred to "Euromonitor’s Founder, Robert Senior and Executive Chairman, Trevor Fenwick." "Euromonitor Celebrates Winning the Queen's Awards for Enterprise 2014".
  4. ^ "Trevor Fenwick".
  5. ^ born Feb. 1954: "Trevor Fenwick, Managing Director, Euromonitor". Business Information Review. 10 (4): 23–30. 1994. doi:10.1177/0266382944235097. S2CID 220737877.
  6. ^ "Trevor Fenwick". Fenwick joined Euromonitor in 1978 and has overseen the growth of it from printed reference publisher to online information provider
  7. ^ Nedda Ahmed (2015). "Resource Review: Euromonitor International's Passport".
  8. ^ "2030. European Commission, DG Agriculture" (PDF). TomatoNews.
  9. ^ "Euromonitor.com" (PDF). May 16, 2017.
  10. ^ Google Scholar: https://scholar.google.com/scholar?q=%22Euromonitor+International%22
  11. ^ Blecher, E.; Liber, A.; Ross, H.; Birckmayer, J. (2015). "Euromonitor data on the illicit trade in cigarettes". Tobacco Control. 24 (1): 100–1. doi:10.1136/tobaccocontrol-2013-051034. PMID 23792325. S2CID 11292791.
  12. ^ J. F. Mosher; D. Johnsson (2005). "Flavored alcoholic beverages: an international marketing campaign that targets youth". Journal of Public Health Policy. 26 (3): 326–342. doi:10.1057/palgrave.jphp.3200037. PMID 16167560. S2CID 42559028.
  13. ^ "Euromonitor releases report on adult incontinence in North America". Nonwovens Industry Magazine. June 27, 2018.
  14. ^ "Health: Concern over young smokers". BBC.com BBC News. June 26, 2000.
  15. ^ Kerry Olsen (January 20, 2020). "Inside Prada's Pop-Up Private Club". The New York Times.
  16. ^ "McDonald's Plans to Add New Restaurants in Asia". The New York Times.
  17. ^ Phyllida Jay (January 11, 2020). "Zegna's Indian Ambitions". The New York Times.
  18. ^ Elizabeth Hotson (February 11, 2020). "Which country spends the most on its pets?". The Economist.
  19. ^ Awarded April 21, 2014: "The Queen's Award Magazine". QueensAwardsMagazine. Retrieved December 8, 2014.
  20. ^ "Travel Counsellors wins 2014 Queen's Award". April 22, 2014. Research company Euromonitor International also won an award for international trade.

External linksEdit

  • Official website
  • This article began as a (s)lightly enhanced version of a Vietnamese-language machine translation, with English-language sourcing, including NYTimes and BBC.