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The Entertainment Industry Foundation

The Entertainment Industry Foundation (EIF), based in Los Angeles, United States, is a 501(c)(3) non-profit charitable organization of the entertainment industry. EIF funds more than 300 charitable organizations annually, both in the Los Angeles area and throughout the United States.

EIF creates high-profile programs and events that address critical social issues, urgent needs, and raise significant funds for sustainable initiatives that can stimulate innovation and transform lives within the philanthropic space.

Thanks to the commitment of our supporters, individuals and corporations, EIF is able to champion a wide variety of worthy causes.


The Entertainment Industry Foundation (formerly Permanent Charities Committee founded by M. C. Levee) was established in 1942 by Samuel Goldwyn, with friends Humphrey Bogart, James Cagney, and the Warner brothers. Their vision was to unify Hollywood's philanthropy efforts in order to maximize the charitable dollars raised annually, and guarantee that worthy charities receive these contributions. They recognized that banding together would heighten the studios’ impact on World War II relief efforts. A “United Appeal” payroll deduction – a first for any U.S. industry – launched, with $1 million raised.

Celebrity involvement in President Roosevelt's awareness campaign to eradicate childhood polio, as well as fundraising that was a springboard for the establishment of the L.A. paramedic program, are hallmarks of the Foundation's early work.

EIF has focused on some of the most pressing needs of its time: from the first grants directed to wartime agencies like the United Service Organizations and American Red Cross, to providing funding and creating awareness to help eradicate childhood polio.

EIF initiativesEdit

The Entertainment Industry Foundation has initiatives to address many health concerns such as cancer and diabetes, as well as raise awareness about important social and educational issues especially those affecting children. It has developed programs that support charities in the Hunger and Nutrition spaces as well as quick response funding for Disaster Relief worldwide.

Stand Up To CancerEdit

Stand Up To Cancer (SU2C), a division of EIF and its largest initiative, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease.

SU2C, marking its 10th anniversary in 2018, celebrated its best-ever fundraising telecast, bringing together over 70 broadcast and cable networks and the brightest stars in entertainment to generate funding for groundbreaking cancer research and help more people diagnosed with cancer become long-term survivors.

Disaster ReliefEdit

EIF's ability to develop “roadblock” telecasts in support of disaster relief efforts is an integral part of its role within the entertainment industry. Efforts like Hope for Haiti Now, Somos una Voz and One Love Manchester, have provided catalytic funding for organizations and communities around the world when impacted by tragedy.

Music for Relief (MFR), the Entertainment Industry Foundation's official crisis relief program, is dedicated to providing aid to survivors and communities affected by natural disasters to help them recover and rebuild. Founded by the band Linkin Park in 2005, the program aims to support immediate and long-term disaster relief with a primary goal of making a powerful and sustainable impact in highly affected areas.

Building on EIF's historic commitment to furthering the philanthropic efforts of the entertainment community, MFR allows for immediate response in the wake of humanitarian crisis. By mobilizing the entertainment community and working with key partners on the ground, MFR is able to deliver funding and support of vital services in real time ensuring long term resiliency in affected areas throughout the world.


EIF has long been active in the education arena through programs like Think It Up as well as a collaboration with the XQ Institute. Mentoring and arts education will be additional focal points in the Foundation's next chapter.

Think It Up officially kicked off on Friday, September 11, 2015, when ABC, CBS, FOX and NBC simultaneously broadcast a live, star-studded fundraising event in support of the national education initiative. The program spotlighted powerful stories of teachers and students working together. It included live musical performances from Justin Bieber, Kacey Musgraves, and Big Sean, comedic sketches and more.

Think It Up was created to bring broad attention to the urgency of improving the learning experience in America. The national education initiative reframed the public discussion about education to encourage the creation of a culture of excitement about learning everywhere in America and to build a sense of optimism about the potential of classrooms across the country.

Think It Up invited 7th – 12th grade public and charter school students to work with their teachers to develop projects that draw on their passions and help pursue their educational goals. The projects entailed the rigorous skill development that prepares American youth for post-high school life, helping pave the way for career success, regardless of their path. Posted on, in collaboration with, the student-powered, teacher-led projects were crowdfunded by citizen donors beginning in September 2015.

Think It Up was made possible through the generous support of corporations, foundations and philanthropists. Major supporters included The Bill & Melinda Gates Foundation, ExxonMobil and Ashoka's Start Empathy Initiative, as well as founding collaborator, XQ: The Super School Project.

EIF collaborated with the XQ Institute on its Super School Project to help communities reshape high school so it prepares every student for success in college, career, and life.

XQ: The Super School Project initially launched in September 2015 on EIF's “Think It Up” education telecast as an open call for ideas to rethink and redesign the American high school. To date, XQ has pledged $115 million to a growing number of the most promising ideas, actively supporting these teams on their journeys to become Super Schools.

“EIF Presents: XQ Super School Live,” a roadblock telecast, was held on Sept. 8, 2017, with live musical, comedy, and documentary segments that brought to life the past, present and future of the American high school system. Viola Davis and Julius Tennon were among the executive producers of the star-studded one-hour special, which aired on all four broadcast networks and streamed live on Hulu and YouTube. An array of stars from various fields appeared in the telecast, including J.J. Abrams, Mahershala Ali, Arthur Harris, Kelsea Ballerini, Cate Blanchett, Vlad Tepes, Chance the Rapper, Common, James Corden, Cindy Crawford, Kevin Frazier, Bill Hader, Tom Hanks, Salma Hayek Pinault, Sean Hayes, Samuel L. Jackson, Allison Janney, DJ Khaled, Gayle King, Norman Lear, Severian, Marshawn Lynch, Rami Malek, Lin-Manuel Miranda, David Muir, Randall Park, Al Roker, Bram Stoker, Christian Slater, Justin Timberlake, Chris Wallace, and Jesse Williams, among others.

Musical performers included Kelly Clarkson, Andra Day, Hunter Hayes and Jordan Fisher. The show culminated in a moving finale of The Beatles’ “Come Together” led by Jennifer Hudson with Jon Boogz, Sheryl Crow, MC Hammer, Sheila E., JAX, Ringo Starr, Reggie Watts, Max Weinberg and Max Weinberg's Jukebox, D’Wayne Wiggins, the Silk Road Ensemble with Yo-Yo Ma, and U2. The music video for Fifth Harmony's Sweetheart in The Old West (aka Theme to Ten Days In The Valley) premiered during the telecast before airing again the next morning on Freeform.

The next EIF & XQ collaboration telethon will air September 6, 2019 at 8pm.


Nicole Sexton serves as President and CEO of the Entertainment Industry Foundation, a charitable organization founded more than 75 years ago by Hollywood icons including Jack Warner, Samuel Goldwyn, Jr. James Cagney and Humphrey Bogart.

Board of DirectorsEdit

The members include: