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Enterprise Champion or Enterprise Tsar[1][2] is a position within the UK Government responsible for promoting entrepreneurship and advising the Department for Business, Innovation and Skills. The role is currently held by Alan Sugar, the well-known entrepreneur and star of BBC One's The Apprentice, who formerly held the position for one year during the Brown ministry (2007–10).[3] During this time, he was ennobled as Lord Sugar.[4]

Sugar was also kept on by Conservative Party prime ministers David Cameron in the 2015 United Kingdom general election and by Theresa May after the Brexit referendum.[5][6][7][8]


  1. ^ "No. 59124". The London Gazette. 10 July 2009. p. 11879.
  2. ^ "Urban Dictionary: enterprise-tsar". Urban Dictionary. Retrieved 2018-10-27.
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  5. ^ "Lord Sugar appointed government's enterprise tsar". GOV.UK. Retrieved 2018-10-27.
  6. ^ Stewart, Heather (2016-05-25). "Alan Sugar named Tory enterprise tsar despite past criticism of Osborne". the Guardian. Retrieved 2018-10-27.
  7. ^ "Alan Sugar reappointed as government's enterprise tsar | Business Advice". Business Advice. 2016-05-25. Retrieved 2018-10-27.
  8. ^ Hughes, Laura (2016-05-25). "Lord Sugar hired as the Government's 'Enterprise Tsar'". The Telegraph. ISSN 0307-1235. Retrieved 2018-10-27.