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Element Electronics

Element Electronics is a privately held U.S. consumer electronics company in South Carolina.

Element Electronics
Industry Consumer electronics
Headquarters 392 US Hwy 321 Bypass South, Winnsboro, South Carolina, USA 29108
Key people
Mike O'Shaughnessy, Founder / President
Products AV Electronics; LCD TVs, LCD computer monitors



In 2012, Element opened its 315,000-square-foot plant in Winnsboro, South Carolina. The company debuted its first Ultra HD and smart TVs in 2015, and it currently offers 25 different models in three series, with screen sizes ranging from 19 to 65 inches and average selling prices from $100 to $1,000.[1] The plant is estimated to bring 500 jobs to the Winnsboro area over a period of five years.


Heisman Trophy winner and Fox Sports analyst, Matt Leinart, starred in a national TV campaign for Element Electronics in the fall of 2016. The campaign included an Element-branded, on-air integration on Fox Sports called, “Right Moves with Matt Leinart,” featuring Leinart breaking down the best college football plays of the week.[1] This is Element Electronics’ first national TV campaign.[2]


Element Electronics offers TVs with integrated JBL sound bars and Roku integrated smart TVs.