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Element Electronics

Element Electronics is a consumer electronics company. It is a subsidiary of Tsinghua Tongfang, a Chinese electronics company.[1]

Element Electronics
Private
Industry Consumer electronics
Headquarters 10909 Valley View Rd, Eden Prairie, Minnesota, USA 55344-3730
Key people
Mike O'Shaughnessy, Founder / President
Products AV Electronics; LCD TVs, LCD computer monitors
Parent Tsinghua Tongfang[1]
Website elementelectronics.com

Contents

HistoryEdit

In 2012 Element opened its 315,000-square-foot plant in Winnsboro, South Carolina. The company debuted its first Ultra HD and smart TVs in 2015, and it currently offers 25 different models in three series, with screen sizes ranging from 19 to 65 inches and average selling prices from $100 to $1,000.[2] The plant is estimated to bring 500 jobs to the Winnsboro area over a period of five years.

CampaignsEdit

Heisman Trophy winner and Fox Sports analyst, Matt Leinart, starred in a national TV campaign for Element Electronics in the fall of 2016. The campaign included an Element-branded, on-air integration on Fox Sports called, “Right Moves with Matt Leinart,” featuring Leinart breaking down the best college football plays of the week.[3] This is Element Electronics’ first national TV campaign.[4]

ProductsEdit

Element Electronics offers TVs with integrated JBL sound bars and Roku integrated smart TVs.

ReferencesEdit

  1. ^ a b Wilcox, James K. (12 August 2016). "TV Brands Aren't Always What They Seem". Consumer Reports. Retrieved 24 September 2017. 
  2. ^ "Entering Its Element: An Exclusive Q&A With Mike O'Shaughnessy". Twice. 2016-10-07. Retrieved 2017-02-10. 
  3. ^ "Entering Its Element: An Exclusive Q&A With Mike O'Shaughnessy". Twice. 2016-10-07. Retrieved 2017-02-10. 
  4. ^ "Matt Leinart Brings the Action Home in New Campaign for Element Electronics | Business Wire". www.businesswire.com. Retrieved 2017-02-10.