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El Hogar Filipino Building

El Hogar Filipino Building, also known simply as El Hogar, is an early skyscraper in Manila, Philippines. Built in 1914 and located at the corner of Juan Luna Street and Muelle dela Industría in the Binondo district, El Hogar Building was designed by Ramon Irureta-Goyena and Francisco Perez-Muñoz in the Beaux-Arts style. Its architecture reflects elements of Neoclassical and Renaissance styles.

El Hogar Filipino Building
El Hogar Building
The building in 2011.
El Hogar Filipino Building is located in Metro Manila
El Hogar Filipino Building
Location within the Metro Manila
Alternative namesEl Hogar
General information
Architectural styleNeoclassical and Renaissance
AddressJuan Luna Street corner Muelle dela Industría, Binondo
Town or cityManila
Coordinates14°35′46″N 120°58′32″E / 14.59611°N 120.97556°E / 14.59611; 120.97556Coordinates: 14°35′46″N 120°58′32″E / 14.59611°N 120.97556°E / 14.59611; 120.97556
Design and construction
ArchitectRamon Irureta-Goyena and Francisco Perez-Muñoz

El Hogar Building was built as a wedding present of Antonio Melian y Pavia, third Count of Peracamps, to his bride Margarita Zóbel de Ayala, who was a sister of Enrique Zóbel de Ayala in 1914. During its heyday, El Hogar Building housed the Sociedad El Hogar Filipino, a financing cooperative founded by Melian, and the offices of Smith Bell and Company[1]

It survived World War II and a number of earthquakes and is one of two remaining American-era structures in the area facing the Pasig River. Right across Juan Luna Street, on its northern front, is another important edifice, the Pacific Commercial Company Building or commonly known as the First National City Bank Building which was built in 1922.

The value of the building is its architecture, which is a representation of American period design, materials, and construction method. El Hogar Building is a representation of the architecture of business establishments of that era. It also has a collective value as one of the significant structures within the historic Binondo district and Escolta Street, along the cultural landscape of the Pasig River.[2]


  1. ^ Sembrano, Edgar Allan. "El Hogar to be torn down?". Retrieved February 17, 2014.
  2. ^ "NHCP Encourages Adaptive Reuse of El Hogar Building in Binondo". Archived from the original on September 4, 2014. Retrieved March 11, 2014.