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El Asira is the first Muslim sex shop, where marketing, language, and products are Shariah compliant. There are no nude male or female photos on the site. It was founded by Abdelaziz Aouragh in 2010. It received 70,000 hits during the first day, disabling the site temporarily.[1] The company ships products to over 30 countries.[2] The company hopes to expand public opinion of Islam and sexuality.[3]

El Asira
El Asira Logo.png
El Asira Website Screenshot.jpg
Type of businessPrivate
Type of site
AvailableĀ inEnglish, Dutch
Founder(s)Abdelaziz Aouragh
IndustrySex shop


  1. ^ Shubert, Atika. "Website sells Shariah-approved sex aids to Muslims". CNN. Retrieved 12 July 2016.
  2. ^ Dearden, Lizzie. "Founder of Islamic 'sensual pleasure brand' talks about journey from Amsterdam to Mecca". Independent. Retrieved 12 July 2016.
  3. ^ Bernard, Tinamarie. "Muslim Sex Shop El Asira Offers Halal Entry Point". Green Prophet. Retrieved 12 July 2016.