Dumbo Moving and Storage

Dumbo Moving and Storage, an American moving company. Based in Brooklyn, New York, the company was founded in 2006. Fortune ranked Dumbo as one of the 100 Best Workplaces For Women in 2015.[3] In April 2015, Dumbo announced a partnership with NYC Mammas Give Back, a New York non-profit that supports at-risk families.[4] Dumbo partnered with startup Crater in February 2016 to facilitate virtual price estimates. The new feature allowed customers to schedule a video call rather than an in-person appointment. The videos can be accessed by the moving crew as preparation before a move happens.[5][6]

Dumbo Moving and Storage
IndustryTransport, Storage
FounderLior Rachmany, Founder and CEO[1]
HeadquartersBrooklyn, New York
Number of employees

The company made national headlines in 2016 when one of its ads was deemed too inappropriate to appear on subway cars. The advertisement was rejected by the state-run Metropolitan Transportation Authority (MTA).[7][8][9] Dumbo Moving submitted three ads to the MTA as part of its "protection-themed campaign" including the controversial partially nude couple touching amid moving boxes, a father in industrial goggles changing a diaper, and a man pleading for help from the Mafia. The company moved forward with the latter other two ads, but placed the controversial couple on the sides of their moving vans. In March 2016, the Orthodox Jewish community in Brooklyn painted over the ad on a company truck which had received criticism from the community for being "too risqué."[10][11]


  1. ^ Sarah Max (May 18, 2016). "Small Businesses Worry About Adjusting for Overtime Rules". The New York Times.
  2. ^ Sarah Max (May 22, 2016). "Many small businesses worry about adjusting for overtime rules". San Antonio Express News.
  3. ^ "100 Best Workplaces For Women". Fortune.
  4. ^ "New York Viewpoint". ABC 7. November 1, 2015.
  5. ^ Stephanie Topacio Long (February 27, 2016). "Short on time? This moving company provide estimates via video calls". Digital Trends.
  6. ^ "Less Hassle: NY moving company starts estimates via video calls". The Bitbag. February 29, 2016.
  7. ^ Pete Donohue (March 9, 2015). "MTA: Ad showing a shirtless man and a pants-less woman in an embrace is 'too suggestive' for subways". New York Daily News.
  8. ^ Emma G. Fitzsimmons (April 13, 2015). "Too Risqué for New York City's Subways? Some Ads Test Limits". New York Times.
  9. ^ Jordyn Taylor (March 10, 2015). "This Banned Moving Company Ad Is Too Sexy For the L Train". Observer.
  10. ^ Danika Fears, Matthew Allan, Reuven Fenton (March 22, 2016). "Orthodox Jews have declared war on this sexy moving ad". New York Post.{{cite web}}: CS1 maint: multiple names: authors list (link)
  11. ^ Jeanine Ramirez (March 24, 2016). "Vandals Paint Over Controversial Ad from Moving Company in Brooklyn". Time Warner Cable News.