Draft:Vitale Vidal

• Comment: This will need re-writing in a dry neutral tone, but only if there are sources to support the content. Theroadislong (talk) 18:38, 20 July 2024 (UTC)

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Vitale "Lino" Vidal

Lino Vidal in 1986

Vitale "Lino" Vidal born on the 27th September 1911 in Venice, (September 27 1911 – January 29, 2002) was an Italian chemist, entrepreneur, and industrial leader known for revolutionizing the world of cosmetics and packaging. He is best known for inventing the Pino Silvestre bubble bath and for his role in managing the Vidal company, founded in the industrial zone of Porto Marghera in the early 20th century. The Vidal name is widely recognized as one of the most famous cosmetic brands in Italy, synonymous with quality and tradition. Equally iconic is Pino Silvestre, celebrated as the most famous shower gel ever made in Italy.

Biography

Early Life and Youth

Vitale Vidal, known as Lino, was born in 1912. Raised in a large family, Lino was one of nine children of Angelo Vidal, the founder of the Vidal company. From a young age, Lino demonstrated a keen curiosity and passion for chemistry, which would later influence his entire career.

Industrial Career

After the death of his father Angelo, Lino and two of his brothers, Renzo and Mario, took over the family business. Under their leadership, Vidal grew to become one of the leading brands in the cosmetics, perfumery, and detergents sectors. Lino, in particular, dedicated himself to researching essences and materials, significantly contributing to product innovation.

Pino Silvestre

Piino Silvestre shower gel original bottle

Lino Vidal is recognized for inventing the Pino Silvestre bubble bath, which radically changed the landscape of cosmetic packaging. He created a distinctive fragrance and an iconic packaging in the shape of a pine tree with a pinecone-shaped cap. The first versions of the container were made of glass by the renowned Venini factory. The creation of Pino Silvestre not only achieved great commercial success but also became an Italian marketing phenomenon.

"White Horse" Advertisement

"White horse" Vidal advert from the 1960s

Another significant contribution of Lino Vidal to the world of cosmetics was the creation of the "white horse" advertisement, which became iconic in the Italian advertising landscape.

Sale to Henkel

In the 1990s, the Vidal company's era came to an end with the transition from family management to the German multinational Henkel.

Personal Life

Lino Vidal was known to be a reserved and studious man with a deep passion for chemistry. His daughter Gemma describes him as "a great discoverer of essences." Lino had two children, Gemma and Francesco. Gemma married entrepreneur Vittorio Radice.

Death

Vitale "Lino" Vidal died on January 29, 2002, at the age of 90.

Legacy

Lino Vidal's vision and innovation have left a mark on the cosmetics industry. His dedication to research and innovation in packaging has influenced and inspired many generations of entrepreneurs and creatives in the field of cosmetics and beyond.

Lino Vidal's legacy lives on through his pioneering contributions that continue to influence the cosmetics and marketing sectors.

References

[1] ^ Navarro Dina, Paolo. "E' morto l'industriale Lino Vidal: aveva inventato il 'pino silvestre'" Il Gazzettino, January 31, 2002.

[2] {{cite web |last=Pittalis |first=Edoardo |date=January 16, 2023 |title=Vidal, i 120 anni della famiglia che si inventò il "Pino Silvestre" |url=https://www.ilgazzettino.it/nordest/venezia/vidal_profumi_pino_silvestre_storia_azienda_veneta

[3] https://www.packaginginitaly.com/pino-silvestre-la-grande-intuizione-lino-vidal/