Vila Madalena
São Paulo region
Common Vila Madalena street layout.
Common Vila Madalena street layout.
Vila Madalena is located in São Paulo
Vila Madalena
Vila Madalena
Vila Madalena is located in Brazil
Vila Madalena
Vila Madalena
Coordinates: 23°33′9″S 46°41′29″W / 23.55250°S 46.69139°W / -23.55250; -46.69139
Country Brazil
RegionSoutheast
State São Paulo
Municipality São Paulo
Administrative ZoneWest
SubprefecturePinheiros
Area
 • Total2.2 km2 (0.8 sq mi)
Population
 (2007)
 • Total23,220
 • Density11,000/km2 (27,000/sq mi)

Vila Madalena (originally Vila dos Farrapos) is an upscale neighborhood in the city of São Paulo, situated in the Pinheiros district, in the western region. It is the final destination of São Paulo Metro Line 2 - Green, where it is served by a bus terminal.

This neighborhood is well-known for being a bohemian enclave in the city of São Paulo since the early 1970s when cash-strapped students began residing there due to its proximity to the University of São Paulo and the Pontifical Catholic University of São Paulo. It boasts a high concentration of bars, nightclubs, and is home to the Pérola Negra samba school. The neighborhood's name also inspired a soap opera on Rede Globo in the 1990s. Due to its reputation as a youthful and bohemian district and its proximity to the metro, numerous hostels have established themselves in the area.

Vila Madalena is a bohemian-style neighborhood. It was known for its Art Nouveau architecture style, which disappeared around the 1970s. From the mid-70s onward, a significant number of residents moved to the neighborhood and started their bars. Today, it is widely recognized for its galleries, graffiti, hipster fashion stores, bars, hostels, and the Batman Alley. Currently, there is a high concentration of large residential buildings, such as the 150-meter-tall Altto. Many of the bars are of high quality, like Posto 6, Madureira, and Seu Jorge.

Due to the large number of galleries and art studios, eclectic mix of restaurants, and a plethora of graffiti-covered streets and alleys like those in Beco do Batman, attracting young professionals and numerous individuals from various locations, it was voted the 13th coolest neighborhood in the world for 2022 in Time Out magazine's publication.