| Submission declined on 10 April 2024 by Ldm1954 (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Comment: Part of obvious COI writing of articles about him and his partner. Inappropriate format, self promoting and no evidence of notability. I probably should have just rejected with no possibility of resubmission. Ldm1954 (talk) 23:17, 10 April 2024 (UTC)
 | A major contributor to this article appears to have a close connection with its subject. (April 2024) |
Max Hellier edit
Max Hellier (born June 16, 1988) is a British environmental activist, entrepreneur, and co-founder of Root The Future, a Thailand-based platform advocating for plant-based living and sustainability. Max's work primarily focuses on raising awareness about the environmental impacts of dietary choices and promoting sustainable living practices through community engagement, education, and innovative campaigns.
Early Life and Education edit
Born in the United Kingdom, Max Hellier's interest in sustainability and environmental advocacy was influenced by his academic background and early career in media. He attended Winchester University, where he studied Cinema & Film Production from 2008 to 2011. This education laid the groundwork for his future endeavours in content creation focused on sustainability and environmental activism.
Career edit
Root The Future edit
In 2020, alongside Joanna Broomfield, Max founded Root The Future, Thailand’s largest plant-based and sustainability community. The platform aims to educate and engage the public on the benefits of plant-based diets and sustainable living choices to address environmental issues. Through Root The Future, Max has initiated several notable campaigns and events to promote environmental awareness and plant-based living in Thailand.
Notable Campaigns and Achievements edit
- Innovate Your Plate Competition
In a bid to highlight and reward culinary innovation in plant-based cuisine, Root The Future organized the "Innovate Your Plate" competition. The event encouraged chefs and restaurants across Thailand to create unique dishes using legumes, with winners receiving significant prizes, including cash and promotional opportunities.[1]
- Climate Hero Campaign
Partnering with VGI PLC, Root The Future launched the "Climate Hero" campaign, leveraging digital screens across Bangkok's BTS stations to promote sustainable living and reduce carbon footprints.[2]
- Climate Cycle Challenge
To raise awareness about climate change and promote plant-based diets, Max and his wife Joanna embarked on a 1,500km bicycle ride from Chiang Mai to Phuket.[3]
- Plant-Based Food Awards
Root The Future hosts an annual Plant-Based Food Awards to recognize Thailand's favourite vegan dishes and restaurants, as voted by the public.[4]
- Root The Future Festival
The Plant-Based & Sustainability Festival organized by Root The Future is billed as Asia's biggest event of its kind.[5]
- Mass Transit Climate Clock Video Campaign
In collaboration with VGI, Root The Future launched a mass transit climate crisis campaign in Bangkok, featuring a climate clock video across BTS stations.[6]
Personal Life edit
Max Hellier practices Muay Thai and yoga in his free time, reflecting his commitment to a holistic approach to well-being. His partnership with Joanna Broomfield, both in life and in their work with Root The Future, underscores their shared dedication to environmental advocacy and sustainable living.
Gallery edit
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Root The Future logo green -
Root The Future LOGO
References edit
- ^ Coconuts Bangkok - Go Green, Win Big: Contest to Decide Who Can Make Thailand’s Veggiest Meal
- ^ VGI - Climate Hero Campaign
- ^ The Phuket News - Climate Cycle: Chiang Mai to Phuket in 10 Days
- ^ Khaosod English - The Votes Are In: Thailand Chooses Their 2021 Vegan Faves
- ^ Coconuts Bangkok - New Vegan Festival Takes Root at On Nut's Green Space Next Month
- ^ Green Queen - Bangkok Plant-Based NGO Unveils Mass Transit Climate Clock Video Campaign To Highlight Climate Change