Wikipedia

Draft:Jordi Urbea


Jordi Urbea Castells (born June 6, 1970, in Sant Quirze de Besora, Barcelona) is a prominent figure in the field of digital marketing and advertising in Spain[1]. He currently holds the position of Senior Vice President of Ogilvy in Spain and serves as CEO of Ogilvy Barcelona.[2][3]

Career edit

Urbea played a pivotal role in overseeing the digital transformation of Ogilvy Spain's operations in Barcelona[4]. Under his tenure, he facilitated the establishment of Ogilvy's international Customer Engagement & Data hub in Europe, as well as the implementation of Ogilvy Mobile and Ogilvy Upcelerator, recognized as the Ogilvy group's first startup accelerator globally[5]. This initiative is widely regarded as groundbreaking in the industry.[6]

Early years (1985 – 2004) edit

Before joining Ogilvy, Urbea held various management positions in digital companies, including Servicom, EresMas, Wanadoo, and Intercom. In 1998, he founded the interactive agency Avatar e-Studios, which was later acquired by communications group Bassat Ogilvy & Mather in 1999. That same year, he assumed the role of CEO of Ogilvy Interactive, a position he held for five years.[7]

Contributions to Advertising and Marketing edit

Urbea is a frequent speaker at conferences, universities[8], and institutions, where he shares insights into new trends in marketing, advertising, and digital transformation. He is often sought for expert opinions on national television and radio outlets concerning advertising matters[9][10][11][12][13][14][15][16]. Urbea coordinates the master's degree in Direct and Digital Marketing[17] at Pompeu Fabra University and has authored several books, including "Éxito" (Grupo Planeta) and "Recrear, How to Win in the Game of Life" (Plataforma Editorial).

Books edit

Éxito edit

In "Éxito", Jordi Urbea, alongside Gabriel García de Oro, explores various issues related to business management and leadership. Drawing inspiration from leadership methodologies of renowned soccer coaches such as Pep Guardiola and Johan Cruyff, the book challenges conventional ideas about leadership, emphasizing the importance of inspiration, motivation, and teamwork in achieving business success.

Recrear. How to Win at the Game of Life edit

"Recrear. How to Win at the Game of Life" invites readers to explore the human capacity to create and enjoy life to the fullest. Offering practical guidance based on neuroscience discoveries, the book encourages readers to actively participate in life's journey by recreating the most important aspects of their lives. Through short stories, anecdotes, and humor, Urbea engages readers in embracing life as an intense and rewarding game.[18]

References edit

  1. ^ ""La publicidad es y será el arte de seducir"". La Vanguardia (in Spanish). 2024-01-25. Retrieved 2024-04-08.
  2. ^ "Our Team | Ogilvy Spain". www.ogilvy.com. Retrieved 2024-01-11.
  3. ^ Xirau, Manuel (2019-07-29). "Jordi Urbea, nuevo senior vicepresident de Ogilvy España". Forbes España (in Spanish). Retrieved 2024-01-12.
  4. ^ "Jordi Urbea, nuevo vicepresidente senior de Ogilvy España". La Vanguardia (in Spanish). 2019-07-18. Retrieved 2024-01-12.
  5. ^ Sabater, Jordi (2016-10-24). "Ogilvy inyecta marketing a start-ups" [Ogilvy injects marketing into startups]. El Economista. Retrieved 2024-01-12.
  6. ^ "Jordi Urbea". Revista Ejecutivos (in Spanish). Retrieved 2024-01-12.
  7. ^ "JORDI URBEA:director general de OgilvyOne en Barcelona". Direcomfidencial. 2023-03-01. Archived from the original on 2023-12-19. Retrieved 2024-01-12.
  8. ^ SER, Cadena (2021-06-17). "Jordi Urbea impartirá la última masterclass de la MBA". cadena SER (in European Spanish). Retrieved 2024-01-12.
  9. ^ CCMA. "Revolució 4.0 - Té futur la nova xarxa social Threads? - 3Cat". CCMA (in Catalan). Retrieved 2024-01-12.
  10. ^ ""La ciudad tiene que aprovechar esta oportunidad"". La Vanguardia (in Spanish). 2020-07-17. Retrieved 2024-01-12.
  11. ^ Barquilla, Redacción digital Informativos Telecinco, Gonzalo (2023-05-17). "TELECINCO - televisión a la carta, series y entretenimiento". Telecinco (in Spanish). Retrieved 2024-01-12.{{cite web}}: CS1 maint: multiple names: authors list (link)
  12. ^ "Escola de vida: Jordi Urbea, La lliga de la vida | RTVE Play". RTVE.es (in Catalan). 2013-03-25. Retrieved 2024-01-12.
  13. ^ "La publicidad sí es para frikis". Anuncios.com (in Spanish). 2024-01-25. Retrieved 2024-04-08.
  14. ^ CCMA, Tot es mou - Jordi Urbea: "Durant la pandèmia, en la publicitat l'enginy s'ha multiplicat per mil" - 3Cat (in Catalan), retrieved 2024-01-12
  15. ^ ""L'únic perill de la intel·ligència artificial és el seu ús poc ètic"". el9nou.cat. Retrieved 2024-01-15.
  16. ^ RTVA, Andorra Difusió. "Qui no faci servir la IA es quedarà enrere | Andorra Difusió". www.andorradifusio.ad (in Catalan). Retrieved 2024-04-08.
  17. ^ "Máster en Dirección de Marketing Digital". UPF-BSM. Retrieved 2024-01-12.
  18. ^ "Recrear - Plataforma Editorial". www.plataformaeditorial.com (in Spanish). Retrieved 2024-01-19.
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